Page 62 - AVN June 2013

Feat_X360.06.13 5/21/13 8:17 PM Page 62
X3Sixty, AVN Debut Fan-Voted Sex Awards
X X3 3S Si ix xt ty y p pa ac ck ks s t th he e h ho ou us se e a at t H Ho ol ll ly yw wo oo od d l la au un nc ch h p pa ar rt ty y
O O
n May 2, adult entertainment A-listers congregated on Cahuenga Boulevard in Hollywood,
California, where former AVN Media Network chiefs Paul Fishbein and Darren Roberts threw a
bash to celebrate their new partnership—shortly before the duo announced the creation of
The Sex Awards in conjunction with AVN, the first consumer-voted adult awards show to be
broadcast on a national television network. But more on that in a minute.
Fishbein, founder of AVN Media Network, and Roberts, the company’s former CEO, are the
proud parents of X3Sixty Network, a video production company that produces mainstream content related to
the adult entertainment industry.
The party, which brought together hundreds of invited guests, took place at the Hollywood club Couture.
There, perched on comfy couches and leaning up against the hosted bar, was a coterie of adult studio heads and
starlets, agents and directors, behind-the-scenes techies and some of the biz’s biggest names. And mixed in
discreetly among them were some mainstream television and film executives and Hollywood agents.
Footage from X3Sixty ran on a big screen at the back of the club during the latter half of the event, but only
ases
FEATURE
of the SFW variety. More can be found on the X3Sixty website, including segments shot at industry events
(such as the AVN Awards and AEE), interviews with performers, on-the-set footage and movie trailers. There
are regular programs as well: Adult Insider, hosted by Chanel Preston (who was on the scene, resplendent in
red); and Out of the Box, a program on pleasure products hosted by sex educators Sunny Megatron and Ken
Melvoin-Berg (also in attendance).
Many of the major adult studios were represented at the soiree, including Jules Jordan Video head Jules
Jordan; Girlfriends Films’ Dan O’Connell and Moose; X-Play’s Scott David and Will Ryder; Wicked Pictures
directors Jessica Drake and Brad Armstrong; Sweet Sinner/Mile High director James Avalon; Vivid’s Steve Hirsch
and Marci Hirsch; New Sensations directors Jacky St. James and Eddie Powell; Elegant Angel’s Tracy Leone and
Elegant’s, newest director, Asa Akira; Harry Sparks of Sparks Entertainment; Mark Kulkis of Kick Ass Pictures.
Other familiar faces filled the club, including B. Skow, Eli Cross, Shylar Cobi, L.A. Direct Models’ Fran
Amidor, Scott and Maria Tucker of Topco, Free Speech Coalition’s Diane Duke, Ed Powers, Alexandra Silk,
Luc Wylder, Roy Karch, Cousin Stevie and Melissa Hill.
Adult performers also made the scene in droves, including Rebecca Bardoux, James Bartholet, Bailey Blue,
Casey Calvert, Vicki Chase, Skin Diamond, Jessica Drake, Presley Hart, Nina Hartley, Veruca James, Kendall
Karson, Tessa Lane, Meggan Mallone, Bree Olson, Penny Pax, Chanel Preston, Prinzzess, Priya Rai, Tee Reel,
Raven Rockette, Steven St. Croix, Veronica Snow, Charmane Star, Misty Stone and Jessie Volt.
With a growing library of high-definition programs, X3Sixty provides a slate of monthly infotainment
programs to cable systems within the United States and Central Europe and is currently available on-demand in
over eight million households.
“The way people enjoy their entertainment has changed,” Fishbein said. “X3Sixty brings unique
programming about the adult industry and its personalities to viewers in a format that is familiar to this
generation and accessible to everyone.”
All of the programs are intended to carry a TVMA rating and are designed to enhance the viewer’s
knowledge of the adult entertainment industry without competing with the explicit content already offered to
consumers.
“People have called this the adult version of Entertainment Tonight,” Roberts said. “No one has ever commer-
cially presented this side of the industry before, and we believe X3Sixty will make an enormous impact.”
62 | AVN.com | 6.13