Page 61 - AVN June 2013

Feat_fresh New Lines.06.13 5/21/13 8:39 PM Page 61
I’ll definitely be exposed on a distribution level to areas
that I probably had not had any insertion.
”The cachet of Evil is second to none.
—Lexington Steele
Lexington Steele Productions
Fifteen-year adult industry veteran Lexington Steele has worn many hats during his career: performer, producer, director
and company owner. Branching out from his Mercenary Pictures label, which still continues to operate, comes
Lexington Steele Productions, a new company he’s formed, distributed by Evil Angel.
“The cachet of Evil is second to none,” Steele told AVN. “I’ll definitely be exposed on a distribution level to areas that
I probably had not had any insertion.”
Lexington Steele Productions made its debut in April with the release of Lex Turns Evil and plans call for the produc-
tion house to release one title per month. May’s release was Lex is A Motherfucker, in which Steele slays the industry’s
hottest MILFs, including Lisa Ann.
Steele, a three-time recipient of the AVN Male Performer of the Year Award views his deal with Evil Angel as the pin-
nacle of his career. In talking to him, it’s clear he admires company founder John Stagliano.
“I’ve always held Stag in the greatest regard and to know that in the end we have a standard that’s been set by him,”
he said. “So while I think I might have done a good job, I have to meet his standard. Everyone at that studio is operating
at the highest level of this multibillion-dollar industry. It’s going to force me to tighten my bootstraps and say, ‘Let’s rock
’n’ roll!’”
Reign Productions
Reality star turned Penthouse Pet turned adult performer Tasha Reign added “producer” to her hat collection when she
started Reign Productions in the last year. “I was shooting for my website, and I was getting excited, and I wanted to get
that energy out there. I enjoy making more lighthearted material, with a girlier vibe. They’re girl-friendly,” she said.
Reign Productions has already recorded Reign’s first anal and first d.p., and Reign takes a guiding hand in all aspects
of a production: “I get to choose the scene partners, the costumes, the situations, everything. It can be demanding, but I
never feel like I’m working.” There are other advantages for Reign: “I enjoy owning my own content.”
Reign is shooting at a rate of one scene a week, with an eye to releasing a new DVD each month. “I enjoy vignettes. I
don’t want to do gonzos or features. I’ll do them for other people, but I want my stuff to be more lighthearted.”
The latest production is Water Babies, with all scenes involving water. “It
’
s pretty romantic. I love being able to do that.”
“I want to get in touch with my wild side,” Reign said. “I want women, couples, women together, to say they watched
a good movie, not a dirty little secret.”
Reign Productions titles are distributed on broadcast and DVD by Juicy Entertainment.
Vivid Cabaret
The Vivid Entertainment brand is one of the most recognizable in adult. The company that invented the “star system”
for the adult industry with its globally branded Vivid Girls has branched out to emblazon its name on a number of
products including condoms, guitars, vodka and now a series of high-end gentlemen’s clubs.
In May the first Vivid Gentlemen’s Club opened in Mooresville, N.C., just outside Charlotte. The company partnered
with adult club owner David Baucom of the MAL Network to open the new upscale club, which boasts sexy entertainers
and a five-star restaurant, The Diamond Club. The club features many big-screen TVs showing live games and races.
For the next pair of its clubs, dubbed Vivid Cabaret, Vivid has partnered with publicly traded gentlemen’s club chain
Rick’s Cabaret International for clubs in both Los Angeles and New York. The Los Angeles club is the second licensing
agreement between the two companies, following a decision to use the Vivid Cabaret brand on a gentlemen’s club set to
open in New York City in the fall.
Vivid co-founder and CEO Steven Hirsch commented, “Our agreements with Rick’s Cabaret are much more than just
licensing the Vivid brand,” The cabarets will be Vivid outposts and share our look and feel, with Vivid Girls dancing and
making special appearances, previewing new movies, holding auditions and much more. We’ll promote the clubs on
VividTV, to our huge email list of Vivid fans as well as on our world-famous Vivid.com website, on our DVDs, and at
Vivid parties and events. We look forward to working with Rick’s to maximize the marketing opportunities presented by
branding the new cabarets in NYC and L.A. County. The fan feedback from the cabaret initiative has been tremendous.”
||
6.13 | AVN.com | 61