Page 16 - AVN Intimate Winter 2013

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SHOW AND TELL
Screaming O Puts ‘Fun’ Back in Functional
Merchandising, Sales Tools
The Screaming O has introduced new ways to
sell and merchandise its popular collection
of sex toys with innovative displays, plan-o-
grams, merchandising kits, candy jugs,
dispensers and POPs that keep these
products in consumers’ line of sight. Colorful
signage and dynamic displays promote sales
by creating a fun consumer experience that
makes choosing Screaming O products a
shopping treat.
With The Screaming O’s popularity on the
rise from recent TV appearances on NBC hit
The Doctors, rave reviews by Cosmopolitan
and Maxim magazines, and hosting VIP
events across the country, customers ask for
the award-winning brand by name. These new merchandising tools give
retailers versatile ways to capitalize on the brand’s notoriety and increase
sales volume by keeping The Screaming O’s mini vibes, sexcessories and
consumables in constant supply.
“The Screaming O has always been a fast-selling adult brand so we
designed our new interactive dispensers, eye-catching signage, and one-of-
a-kind slat wall plan-o-gram display to make it even easier for retailers to
boost sales,” The Screaming O partner Keith Caggiano said. “These new mer-
chandising tools help retailers create a Screaming O themed shopping envi-
ronment that promotes our signature bright, fun attitude with an exciting
consumer experience—the key to securing brand loyalty and repeat busi-
ness.”
The plan-o-gram neatly organizes the collection in a merchandising
system that fits on any slat wall and uses the brand’s signature bright pop-
culture style to attract the eye. The customizable sales system delineates
each Screaming O product category—disposables, mini vibes, couples rings
and more—and adjusts in size according to any store’s dimensions.
The Screaming O also updated its
marketing kit to include a new range of
branded sales and display tools—available
free with every order of a signature spinning
display or plan-o-gram. Each Kit includes
colorful posters with catchphrases targeting
men, women and couples; window clings,
change mats and Frequent Screamer punch
cards; and in-store hanging signs. Plus,
retailers will receive a free marketing kit
with any order of a Screaming O PlanOgram
or Signature Spinning Display.
New Candy Jugs offer a fun new way to
merchandise The Screaming O’s three
fastest-selling products—Bullets, Vibrating
Rings and RingOs—and keep them on the move in convenient point-of-
purchase containers that fit neatly next to the cash register. New Impulse
Drop Dispensers keep these three sex toy quick picks in constant supply and
stacked neatly so when one gets picked, the next drops down. Hang these
dispensers on a Screaming O branded slat wall or keep them by the counter
for impulse sales.
Each spinning display now features updated header cards to neatly
organize Screaming O products according to category: Disposable Fun,
Reusable Fun and Vibes & Things. Each order of a Spinning Display with
these new header cards comes with a free marketing kit to help create a
Screaming O product section in every store.
And the most recent addition is the 2013 Screaming O Calendar,
featuring the Scream Team Girls in full-color photography to enhance the
shopping experience and attract new consumers. Contact your preferred
distributor for details.
For more information, email mail@thescreamingo.com or visit
TheScreamingO.com.
Entrenue Named Distributor of
Customizable ‘Ola’ Vibe by Minna
Entrenue has been named the distributor of Ola, the sleek and
curvaceous vibe from the design-driven minds at Minna. Ola features a
unique pressure-sensitive speed control that lets the user create her
own pulse and pattern mode and, with one touch, Ola will remember
each and repeat until she’s ready for something new. The result is a
body-conscious vibrator that suits her every mood.
Ola’s unique S curve allows the user to simply squeeze its “soft
spot” to increase speed levels and create a looping pattern customized
precisely to her distinct desires. From high intensity to smooth pulse
patterns, Ola is the ultimate sex toy for women who prefer to their
pleasure experiences to be personalized.
“We loved Ola the minute we ‘met’ and when Minna was ready to enter the
distributor realm they came to us first,” Entrenue Brand & Marketing Director Lisa
Mazurek said. “We’re so pleased they did and can’t wait to bring this exciting new
product to adult retailers nationwide. Ola displays beautifully—almost like a piece
of art—and with Minna’s matching POP materials and signage the product becomes
an eye-catching must-have on store shelves.”
Ola is 100 percent waterproof and made of seamless body-safe silicone, offering
silky smooth sensations even under water. And with a curve perfect for G-spot
exploration and clitoral stimulation alike, Ola lets users choose their own
adventures and leads the way with ease.
To order or inquire about specialty POP, signage, display and merchandising
materials, call (800) 368-7268, emailinfo@entrenue.com or visit Entrenue.com.
16 INTIMATE SUPPLEMENT | WINTER 2013
SOS Novelties 3-in-1
Candles Hitting Market
SOS Novelties has officially entered the
adult pleasure products market with a line
of candles that serve three purposes.
In addition to providing a great scent
once lit, the candles melt into a low-
temperature wax that can be used as a
massage oil. If they are unlit, the wax
slightly melts at body temperature and can
be used as a moisturizing lotion.
The candles are available in two sizes: a large 11-ounce jar for
home and everyday use and a smaller 1-ounce travel tin for getaway
trips. The large candle burns up to 60 hours.
The scents of Leuer Mon Amour, Mer Du Rougir and Un Baiser help
to set a romantic mood or just allow users to slip into relaxation
mode. The eco-friendly candles are made with aloe vera oil, apricot
oil, coconut oil, jojoba oil, shea butter, vitamin E oil and more.
The candles are body-safe and paraben- and lead-free.
SOS Novelties will expand their line soon with a new toy as well.
The one-of-a-kind item will be 100 percent waterproof and made in
the USA.
For more information, visit SOSNovelties.com or contact Peggy
Mac, vice president of sales, at Peggy@SOSNovelties.com.