Page 18 - AVN Intimate Winter 2013

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SHOW AND TELL
Next Door
Entertainment Launches
Clothing Line
Next Door Entertainment celebrated the official
launch of its new clothing line in Las Vegas on
October 20 at Share Nightclub. “Our new under-
wear collection is the beginning of what we hope
to turn into a full clothing line,” said Stephan
Sirard, president of Next Door Entertainment.
“We started by offering consumers and Next
Door fans a product that is both comfortable and
stylish, while remaining true to the Next Door
brand. We introduced the three basics: boxer
briefs, briefs, and the jock,” Sirard added.
The new underwear within Next Door Clothing
are 94 percent cotton and 6 percent Spandex, and
come in three different styles in both gray and
blue. The entire collection is available in small,
medium, large, and extra-large. They are now
available for purchase on NextDoorClothing.com
and at participating retailers.
Sales Thrilling on Latest From
We-Vibe
Late last year Standard Innovation Corporation, the designer and manufacturer of the We-Vibe
family of sexual wellness products, unveiled the new solo-use Thrill by We-Vibe vibrator to dis-
tributors, retailers and journalists around the world. In
October alone, the multi-media marketing campaign
reached millions globally through multimedia press
releases, journalist interviews, radio news releases
and a high-impact web media tour with sexolo-
gist Dr. Trina Read.
Pre-launch tactics to channel partners
communicated that the Thrill would be a solo-
play vibrator that delivers intense stimulation
to both the C-spot and G-spot through eight
powerful yet ultra-quiet vibration modes. At the
launch in early October at industry trade events
and in-person meetings, Standard Innovation
unveiled the Thrill to channel partners.
“We launched the Thrill to our global distribu-
tion network and invited them to pre-order the
product,” explained Danny Osadca, CEO of Standard
Innovation, “Once they had the opportunity to see
and handle the product they multiplied their orders.”
The vibrator has a high-quality USB charging system that
rapidly recharges in 90 minutes for up to two hours of play. It’s made
with body-safe materials, including medical-grade silicone. The waterproof design features no
openings, no removable parts and cleans easily with soap and water. For more information about
Thrill and the company’s other products, visit we-vibe.com.
18 INTIMATE SUPPLEMENT | WINTER 2013