Page 14 - AVN Intimate Winter 2013

INT_Show.n.Tell_1.13.qxd 12/28/12 1:07 PM Page 14
SHOW AND TELL
Entrenue Debuts 2013 Catalog With
New Brands, Expanded Lines
Entrenue has officially debuted its 2013
product catalog featuring more than 350 pages
of the adult industry’s best and brightest, from
big-name in-demand brands to boutique com-
panies creating specialty items using innova-
tive design. This year Entrenue focused on
love, showcasing the products that inspire
men, women and couples to live full and satis-
fying lives in and out of the bedroom.
Entrenue Brand & Marketing Director Lisa
Mazurek is the brain behind the company’s
annual catalog, a visual and informative feat
that retailers and manufacturers alike look for-
ward to seeing each year. The 2013 catalog
includes even more sex education with beauti-
fully written details to help retailers better understand each product and sales category with
Mazurek’s core message to “Love Life” delicately threaded throughout.
“I was moved by colleagues, vendors and friends within the industry and what they and their
businesses have gone through this year,” Mazurek said. “A common theme was having the strength
to reach beyond our boundaries to truly taste, touch and experience life—and that this powerful act
will lead to new levels of success. Entrenue has expanded its own horizons, bringing on new prod-
ucts and expanding existing categories and we are excited to welcome the New Year with open arms
and inspired minds.”
Entrenue has pursued a series of higher-quality brands while incorporating more adult products
with broader price ranges, further debunking the misconception that the boutique distributor only
carries expensive luxury brands. The catalog introduces several new lines, including Minna Life, and
augmented sections for existing popular lines, including Spare Parts lingerie-inspired harnesses.
The catalog also showcases a notable expansion into the fetish realm with soft bondage ties by
BONDaids and a variety of metal sounding devices. The Fifty Shades of Grey phenomenon also is
showcased with myriad products inspired by the erotic trilogy’s famous scenes highlighting the
pleasure of bondage, flogging and spanking.
“Our catalog’s cover eloquently sums up Entrenue’s message for 2013: ‘Love Life. Love your love
life. Love it boldly, honestly, fiercely and with the kind of brave vulnerability that makes you leap
with your eyes closed and your heart wide open,‘ ” Mazurek said. “We’re so proud to bring this
catalog to the industry and we hope it’s as much of a joy for customers to read as it was for us to
create!”
To order your 2013 catalog, or for more information about Entrenue, call (800) 368-7268, email
info@entrenue.com or visit Entrenue.com.
Doc Johnson
Expands Black Rose
Collection
Doc Johnson has made some new additions to its
Black Rose line. The seductive Naughty Nipples
pasties and the stimulating Spank & Soothe
Creams are the newest additions to the elegantly
packaged bondage-tinged line.
Black Rose Naughty Nipples are sexy yet
comfortable black X-shaped pasties. Each
package includes three sets of self-adhesive
pasties in a decorative box and features easy-to-
follow directions.
Spank & Soothe are a duo of luxury creams.
The Spank cream creates a tingling sensation
during impact play, while the Soothe cream
gently calms the sting away. Each cream come in
a 2-ounce jar, and is packaged for easy display
for shelf or slatwall.
Said Victoria Bowman-Steinour, Doc Johnson’s
director of marketing and public relations, “We
are very excited to offer additional Black Rose
products; this line allows our customers to live
out their BDSM fantasies through accessible,
affordable, yet sophisticated products. We’re very
proud to offer this growing collection—it’s quite
timely with the consumer trends and has been
performing very well in stores.”
The bold and sensual Black Rose Collection
debuted in May of 2012 and continues to grow
with the increasing demand.
For further information, catalogs and
supplements, marketing materials such as
posters, signage and postcards, and instructions
on how to order, contact Doc Johnson’s sales
department at orders@docjohnson.com.
CalExotics Adds to Laura Berman Collection
California Exotic Novelties has released new products in the Dr. Laura
Berman Collection, including an array of pelvic exercisers and massagers
that are built to conform to the female body.
“The Dr. Laura Berman Collection is one of our most recognizable lines
because of her immense popularity. An accomplished author, television
personality, and radio host, Dr. Berman’s unique approach to sexual
wellness is one that resonates with a lot of people,” said Susan Colvin,
president and CEO of California Exotic Novelties.
New additions to the line include Lottie, Veronica, Marilyn and Fiona.
Lottie is a remote-controlled, ergonomically shaped massager that offers
10 functions to stimulate the wearer through her undergarments.
Veronica and Marilyn are pelvic exercisers, weighted to tighten and tone
Kegel muscles. For those who like variety, the Fiona 7-Function Massager has four interchangeable
tips.
Other new products include three 10-function massagers, the Collette, Ada and Zola. Additionally,
the Sina and Rhiannon are satin-finished vibrating wands with ridges for extra sensations. The Effie
is a three-speed waterproof massager that also has a silky finish.
According to CalExotics Director of Marketing Al Bloom, “Every item in the line has Dr. Berman’s
personal stamp of approval. Her endorsement is one the consumer trusts.”
All the new items are in stock and available to order.
14 INTIMATE SUPPLEMENT | WINTER 2013