Page 12 - AVN Intimate Winter 2013

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SHOW AND TELL
A Bright Idea from Magic Silk, Male Power
Magic Silk and Male Power are now
flexibility to create displays measuring 36 inches wide and
offering dynamic LED signs to enhance
48 inches to 96 inches tall.
store displays. The signs feature a men’s
Currently the signs advertise two of the most popular lines:
or women’s lifestyle picture captured in
Male Power’s Bamboo collection and the Exposed Corset and
a clear, illuminated Lucite frame. They
Pink Box collection. Additional signs will be created, based
come in three sizes and formats, to suit
on customer demand and the introduction of new products.
wall space of varying dimensions. Thanks
Today’s competitive retail market requires cutting-edge
to modern LED technology, the signs are
sales tools. This sophisticated advertising is produced at
light, long lasting and run on minimal
Magic Silk’s in-house graphic art. Because sales support is a
electricity.
priority at Magic Silk and Male Power, the signs are offered
The company’s horizontal landscape
free of charge to customers placing orders of $2,000 or more.
signage creates a header that
Others may purchase them for $100 each.
distinguishes its brands from the
The new signs were on display in the company’s booth at
competition. Magic Silk president Jeff Baker explained, “We are testing this
the September ILS show, and drew considerable attention. “The reaction was
format initially since we believe that it makes better use of wall space at
very enthusiastic,” according to Baker, “and we are convinced that this
heights where product cannot be displayed.”
dynamic form of advertising will dramatically highlight our brands and
The signs are approximately 36 inches wide and 17 inches tall.
increase in-store sales.”
Merchandise will display very efficiently beneath them, but stores have the
For more information, visit MagicSilk.com.
East Coast News Offers
Dona Ritual Gift Sets
Just in time for the holiday season,
East Coast News began offering six
hand-selected gift sets that feature the
best of Dona, the aphrodisiac-infused
personal care line from System JO. The
collection’s five-step ritual takes
customers on a journey to sensual bliss.
Each packaged gift set includes five
items, one from each step in the ritual and all in the same
flavor. Available flavors are Mangosteen, Blue Lotus, Goji
Berry Peach, Acai Passion Fruit, Camu Camu Lemon and
Pomegranate Martini.
“These gift sets are the best way for a retailer to
introduce customers to this incredible line,” explained ECN
Sales Manager Alan Mandell. “By wrapping the essential
components into one set, all the guesswork has been
eliminated, and our customers can simply focus on selling
the ritual concept.”
East Coast News distributes the entire Dona collection.
Interested retailers are urged to contact their ECN
representative, email sales@ecn.com or visit ECN.com for
more information.
California Exotic Novelties Makes Girls Night More Fun
California Exotic Novelties makes any ladies night more fun with new party favors from the
Girl’s Night Collection. An array of the pink and black products is in stock now.
“Store owners know they need a well-stocked section for ladies when they’re celebrating
a birthday or bachelorette party. That’s why we’re introducing more items to the Girl’s
Night Collection,” said Susan Colvin, president and CEO of California Exotic Novelties.
“These party favors are always a hit with women shoppers looking to have fun on their
special night.”
The new items include the Girl’s Night Cock-Tail Shooter; it sports a petite, pink penis
on the bottom and is attached to a hang cord so it can be worn around the neck. The new
Jumbo Cock-Tail Straws are bendable in just the right place. To keep drinks cold, there’s
the Peni-Pecker Ice Chillers. No girl’s night would be complete without Playful Party
Balloons. Plus, for more laughs there’s the Playful Peni-Squirt Gun.
All the new Girl’s Night products are available in eye-catching pink and black
packaging. They are priced right for the frugal
party shopper.
Marketing director Al Bloom said, “The Girl’s
Night Collection is becoming more cohesive,
and looks great as a brand when placed on a
store wall together. The packaging is designed
to appeal to people with a sense of humor,
especially women who are looking for party
favors.”
For more information, visit CalExotics.com.
Liberator Retail Packaging Uses Vacuum Compression Technology
Liberator Inc. is now shipping its Wedge and Ramp products in new discreet
come with instructions for opening the compression capsule, removing the
packaging. This vacuum-compressed gear is attractive to both consumers
shape and installing the cover—all done in less then two minutes.
and retailers: It provides easy carry-out and display sizes
“For the international market, Liberator’s new vacuum com-
while also reducing carbon footprint and packaging waste.
pressed packaging is a major milestone in the evolution of our
“Vacuum packaging soft-foam products like pillows and
company,” said Michael Kane, executive vice president of
mattress toppers is an established manufacturing process,”
Liberator Inc. “Demand for Liberator products worldwide was
said Louis Friedman, president and CEO of Liberator Inc.
always strong but distribution in retail and mass markets was
“Vacuum compressing structured high-density foam as
challenging due to the size of the products and the high cost
used in our Liberator Shapes is truly revolutionary. This
of both inbound sea containers and intra- country freight. We
new packaging opens up the gateway to mass market as
now have the ability to open up these global markets.”
mainstream retailers now have a viable way of
Liberator now offers its core products in these packs, with
merchandising Liberator in their brick-and-mortar stores.”
the balance of the collection—including larger Esse-style
For the consumer, discretion is another important
furniture pieces—available in early 2013. Point-of-purchase
component. Liberator’s new packaging is designed as a
displays will also be available at that time.
carry-out case with no graphics on display. These kits
For more information, visit Liberator.com.
12 INTIMATE SUPPLEMENT | WINTER 2013