Page 9 - AVN Intimate Spring 2019

INDUSTRY NEWS
XR Brands Expands Catalog with Made-in-USA Realistics
XR Brands has
expanded its
catalog with
new releases
from the Jesse
Jane Signature
Collection and
USA Cocks,
two top-selling
brands made
with high-qual-
ity materials in
the USA. New designs include two new Jesse Jane
masturbators in popular sex positions, and five new
USA Cocks dildos in sleek, testicle-free shapes.
The Jesse Jane Signature Collection debuted last
year. Featuring ultra-realistic masturbators sculpted
from the adult star’s body and completed with
hand-painted detailing, the line now offers two
brand new additions: the Bend Her Over Pussy
and Ass and the Side Action Pussy and Ass. The
new masturbators feature two new positions and
are smaller, more compact sized, ideal for discreet
storage, easier handling, and more affordable price
points.
Each masturbator is made with soft and supple
materials to create a “just like the real thing” feel,
and features two uniquely textured inner tunnels: a
ribbed and tight anal tunnel and a nubbed vaginal
tunnel. Both tunnels are separate and open-ended,
making clean-up a breeze.
Since their spring 2018 launch, USA Cocks has
been wowing consumers with their innovative
Ameriskin dual-layer technology, giving them a
lifelike look and feel. Featuring a firm inner core
and soft, detailed exterior, including a realistic
frenulum and testicles, USA Cocks offers a lifelike
look and feel that is unparalleled in today’s market.
Now joining the line are five brand-new shapes,
each without testicles (per consumer demand) and a
strong suction cup base.
“Both of these lines have been hugely successful
thanks to their quality USA-made craftsmanship,
and we’re excited to roll out these new releases,” XR
Brands President Rebecca Weinberg said. “It makes
sense to offer our customers more options in the
brands they know and trust, and we’re especially
excited about the new Jesse Jane masturbators and
new ball-less USA Cocks. It’s our pleasure to bring
our customers what they ask for!”
The Jesse Jane collection comes packaged in
coordinated, sturdy, eye-catching boxes, suitable
for shelf or slat-wall displays, while USA Cocks are
packaged in coordinating clamshell packaging.
For more information, email info@xrbrands.com.
To view the full Jesse Jane and USA Cocks
collections as well as the rest of XR Brands’ catalog,
visit XRBrands.com.
Adam & Eve Acquires Excite GroupAdam & Eve has announced its internation-
romantic way to start a perfect match.”
al expansion with the formal acquisition
Giummarra entered into discussion
of the Excite Group PTY of Melbourne,
with Adam & Eve almost two years ago
Australia.
for Adam & Eve to acquire the Excite
The Excite Group boasts 16 years in
Group, including WildSecrets.com.au, the
business, with a focus on Australia and
largest online sex toy retailer in Australia.
New Zealand, and a number of e-commerce
According to Adam & Eve, the deal with
sites similar to Adam & Eve, including Wild
Wild Secrets makes them combined the
Secrets, Fantasy Lingerie, Linspree, Fantasy
largest online sex toy retailer in the world.
Footwear, Costume Warehouse and FGMO.
When Giummarra started this company
Adam & Eve New Business Manager
almost 20 years ago, his goal was to
Bob Christian will be acting as managing
create the best online sex toy retail store
director in this transition.
in Australia by providing a friendly and
“Adam & Eve has been looking for the
visually appealing online store, a one-stop
best way to become truly international as a
shop of sex toys at reasonable prices and
company, in order to position the company
exceptional customer service.
for significant growth,” Christian said.
Being the founder of a number of
“Wild Secrets and the Excite Group are
successful online ventures, including
Australia’s leader in e-commerce lingerie
BikeExchange.com.au and
and adult-oriented products. … They are
RealEstate.com.au, which are two of the
well established, successful, growing,
biggest brands in Australia in their space,
and enjoy a well-respected reputation for
Giummarra admits he started Wild Secrets
customer service much like Adam & Eve.
with no idea about sex toys and or the adult
The companies are extremely similar in
industry. What he did know was there was
many regards and working together seemed
a high demand for sex toys online and
like a perfect match. Both companies and
not many companies were doing it well.
their people are very excited about the
Giummarra took all his experiences in
prospects and opportunities for the future.”
the corporate and commercial sector and
Phil Harvey, founder of Adam & Eve, is
brought it to the sex toy industry, and, in
excited about this new venture.
doing so, opened the door for customers
“With the addition of a major erotic
who wanted to buy sex toys but did not
products company on the other side of
want to go into an adult store. His aim
the world, Adam & Eve has become truly
was always to provide excellent customer
international,” Harvey said. “We soon
service not only in delivering a product to
expect to be selling a growing number of
the customer but also delivering a quality
toys and accouterments for better sex on all
item at a reasonable price and getting it to
continents—except perhaps Antarctica!”
customers as quickly as possible.
Excite founder and former president
Over the two years of discussions with
Gerrard Giummarra is well known and
Adam & Eve over acquisition of Wild
respected within the industry and will
Secrets and the Excite Group, it become
be staying on for several months to assist
apparent that all parties shared the
Adam & Eve in the transition.
same philosophies and business acumen
“Bringing together the largest online sex
which spelled out that this was the right
toy retailers in the USA and in Australia
match. When asked why he agreed to this
was an opportunity that simply could not
acquisition by Adam & Eve, Giummarra’s
be passed up,” Giummarra said. “And it
answer is simply: “It’s the right thing to do
all happened on Valentine’s Day—what a
for Wild Secrets and the Excite Group.”
SPRING 2019 | INTIMATE | 9