Page 10 - AVN Intimate Spring 2019

INDUSTRY NEWS
United Consortium galloped into the Adult Novelty Manufacturers
Expo last month with its new Bucked brand of lubricant, with models
posing for photo ops and handed out Bucked-branded whips for
people to continue the fun at home.
“The booth was so crowded at one point that security had to come
and disperse the crowd because of the fire hazard it was causing,”
said David Greer, brand sponsor for United Consortium’s Bucked
brand. “It was the equestrian-themed models that put us over the
top, but the products are pretty fabulous too.”
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United Consortium’s Bucked Range Makes Successful Debut at ANME
The Bucked line is developed by gay men for gay men, with products like
Smokey Wrangler, a luxurious leather-scented masturbation cream, and
Phantom, a slick and stringy white lubricant that looks and feels almost
exactly like semen, billed as “realistic cum play.” The packaging puts people
right in the saddle for an exhilarating ride, bringing to mind masculine
imagery and colors. Rich dark blue, burgundy, gray, teal and burnt sienna
adorn the robust flip-top tubes, while gold faux saddle stitches tie every-
thing together.
“We want men to feel like their sliding into leather-bound straps and
harnesses, ready for a smooth ride that only a thoroughbred stallion can
give, knowing that at any moment, its raw power can make it as rough as
you want it at any moment,” Greer said. “These are products the gay market
has been craving. The style, the themes—it’s almost a regal ‘coat of arms’ for
gay pleasure. And of course, the super high-quality lubricants are developed
specifically with gay men in mind.”
Bucked’s ANME shelf displays were swarmed with people interested in
the fresh look and feel, noting the healthy ingredients in the formulations
like vitamin E, aloe vera and coconut oil. And the equestrian theme seemed
to resonate with men and women alike. Greer was not surprised. “Horses
are sexy! They’re big, muscular and you can ride them. Need I say more?”
As the Bucked Stride water-based lubricant copy says, it’s “made for
stallions who rear up and take pride when they hit their stride.” For more,
visit UnitedConsortium.com.
Four staff members have been
promoted at XR Brands, including
industry veteran Rebecca Weinberg,
who was named company president.
In addition to Weinberg as
president, XR Brands has also
promoted Gerardo Ramos to director
of product development, Joanie Lee
to mass market and key account
sales and Sarai Foster to senior
account executive.
“The staff and I have worked
tirelessly to maximize the brand
impact and customer relations of
XR Brands and our product lines,”
Weinberg said. “I am so proud of the
XR Brands Announces Staff Promotions
work we have done, and
I am thrilled to take on
my new role, as well as
watch Gerardo, Joanie,
and Sarai thrive in their
new positions. The
future is looking bright
at XR!”
Weinberg, Ramos,
Lee, and Foster have
been key players in the
ongoing growth and
evolution of XR Brands
and its vast catalog,
and each has played an important
role in the development, sale, and
promotion of new and mainstay
product lines. These strategic
promotions come on the heels of
two industry awards—including the
AVN “O” Award for Outstanding
Innovation—and timed perfectly for
the company’s 20th anniversary.
The XR Brands team is looking
forward to celebrating the
company’s 20th anniversary in July.
Details will be announced soon.
To learn more, visit XRBrands.com
or email info@xrbrands.com.
10 | INTIMATE | SPRING 2019