Page 16 - AVN Intimate Fall 2018

PURPLAY LUBRICANTS GLIDE ONTO RETAIL SCENE
long sessions of play, a version that relaxes and calms, and a third product that provides an
extremely stimulating erotic experience.”
The PurPlay team also makes the point that the lubricants do not include numbing chemicals
to desensitize or stimulate. Company CTO Bob Root offered, “Major brands of personal
lubricants are anything but natural and often use menthol and lidocaine to either stimulate or
desensitize. Many women experience pain, burning or lose total sensation with those products.
We first had to study female core pleasure nerve receptors to understand the effect we wanted
to create. Making adjustments based on feedback from our alpha testers, we created whole herb
extracts using modern techniques. With just the correct combination and proportion of ancient
aboriginal herbs, we believe we have the right formulas to create the basis for experiences
women want. They are added to a blend of a specially refined MCT coconut oil and avocado oil.
All are 100 percent natural, vegan, gluten-free and petroleum-free.”
Root continued, “We created a base oil blend that lasts long and is very lubricating while
heightening the sexual experience. For the relaxing formula, we add an herbal extract blend that
offers overall calming and relaxation to enjoy intimacy without desensitizing. The third formula
offers an erotic stimulation that can last through multiple orgasms.”
Describing the reactions of test subjects, Root said that some expressed concerns that they
crowded category is a new line of
Making its bid for market share in a
personal lubricants called PurPlay. The
company uses herbal extract blends
and vegan oils to “create fun personal lubricants
that either stimulate, relax or heighten the sexual
experience.”
The line includes three formulas, all of which
the company asserts are “based on the science of
stimulating a woman’s pleasure receptors.” But
the company’s co-founders hasten to add that
the lubes will also enhance “the intimate play
experience for men.” And they play well with
condoms.
PurPlay comes in three versions:
PurPlay Classic provides superior lubrication
improving intimate experiences for both women
and men.
PurPlay Surf relaxes and calms so women can
enjoy intimate play.
PurPlay Astra stimulates her pleasure receptors
for erotic play.
would not be able to use a vegan oil lube with condoms. “I said, that is just nuts! We have tested
our PurPlay lubricants on latex and all other synthetic materials used in the manufacturing of
condoms with no notable problems. FUD [Fear, Uncertainty and Doubt Marketing), urban myth
or a generalization that oils do not play well with condoms is not an issue with PurPlay because
we do not use mineral oils based on petroleum.”
However, Root said, “We recommend testing your condom of choice with PurPlay to be
sure. So, we are offering free evaluation samples to condom manufacturers for their own
certification.”
The delivery method for PurPlay also stands out. The products come in a 30ml airless
sprayer. Steele noted, “Most personal lubricants are liquid, in a tube, need to be warmed and
are messy. Not only did we create three functional personal lubricants, we revolutionized how
they are applied and feel. We employ an airless spray mist bottle to dispense a lubricant that
feels warm, no cold shock. Because it is airless, it can spray at any angle. It fits comfortably in
the hand and is intuitive to use even in the dark. PurPlay is long lasting and can be sprayed as
often as desired. The ingredients are compatible with all sorts of sex toy play.”
The PurPlay team recommends that users incorporate PurPlay Surf or Astra into foreplay,
allowing five minutes for herbal effects to take place before intense play. Testers found that
they like the choice of three different products. After a hectic day, PurPlay Surf relaxes and
calms. PurPlay Astra offers her an erotic experience when a planned encounter or spontaneous
play presents itself. PurPlay Classic provides long-lasting superior lubrication for extended
intimate play.
Steele shared one caveat: “PurPlay testers did expose some interesting side effects. PurPlay
Astra testers offered that they sometimes got the ‘giggles.’ PurPlay Surf users found that
they wanted more cuddle time, and PurPlay Classic users coined the phrase ‘ Affectionitus’ for
wanting more!”
“We employ an airless spray mist bottle to dispense a lubricant that feels warm.”
For more information, or to find out more about which retailers carry the products, as well
as other details, visit Pur-Play.com.
—Wendy Steele, PurPlay CEO
CEO Wendy Steele explains, “Over the years,
we have had many requests from our female
customers to produce a natural personal lubricant
that puts fun back into sex. Four years of research
led us to the conclusion that sex has lost its basic
purpose to just have fun in bed.”
From that research, the team gleaned a lot of
information. “We also learned that one product
does NOT fit all,” Steele continues. “Hectic
lifestyles, personal preferences and different
perceptions around intimacy revealed a need for
three distinct types of lubricants for women. So we
challenged our engineers to discover natural ways
to heighten the sexual experience for both women
and men. We created a version that enhances
16 | INTIMATE | FALL 2018
Playing Around The line includes three formulas, all “based on the science of stimulating a woman’s pleasure receptors.”