Page 14 - AVN Intimate Fall 2018

WOMEN’S WEAR DAILY
Lingerie is no longer just for a special occasion
≥ BY DIANNA STRATTON
occasions, like a wedding or romantic special event. It was a
There was a time when sexy underwear was only used for big
secret kept to oneself underneath fancier clothes, then tucked
away in the back of a drawer. In fact, those garments often
altered a woman’s contours, giving her an unnatural shape.
Nowadays, lingerie has evolved to include fabrics and design techniques
meant to enhance and support the natural form. These sexy garments move
with the body and can be as comfortable as they are visually pleasing, which
means they work as both innerwear and ready-to-wear. Lingerie has become
a reflection of the person who dares to make such a sultry statement.
Lingerie expresses not only how one feels while wearing these sexy
garments, but also what feelings they might arouse in others. Just as styles
change with designer fashion, here are some of the hottest trends within the
lingerie market that your customers are sure to appreciate.
Racerback’s Edge
Racerback styling eliminates unsightly bra straps thanks to the Y-shaped back,
which curves around shoulder blades, providing extra support and straps that
won’t slip. The lacy, sheer fabrics help provide comfort while also making a sensual
statement on a hot summer night.
Velvet Luxury
With its rich and luxe fabric, expect velvet lingerie to deliver an elevated persona
to traditional basics. Velvet in bold colors is especially captivating. Hot styles
that are unbelievably soft, fuzzy and begging to be touched will spice
up any wardrobe.
Semi-Permanent Ink
With just enough sheer and stretch coupled with a hint of oral
applique, one can decorate skin with this sultry tattoo effect.
Designer and textile wizards have pushed the creative envelope
in their respective fields to manufacture works of art that can be
worn. Remember, a tattoo is forever, but tattoo lingerie is timeless.
These sexy garments move with the body and can be as comfortable as they are visually pleasing.
High Waist and Strappy
A good high-waisted moment can make your butt look like it’s starring in its own ’90s
Calvin Klein commercial. Nothing is more comfortable than high-waisted underwear, but
the design has often been considered unflattering—until now. With the addition of oh-so-
trendy straps, these styles will tempt and tease while flattering the waist and hugging
the curves.
One-Piece Wonders
Lace, lace and more lace define modern-day teddies. Soft eyelash lace is both
delicate and decadent in this form-fitting, one-piece styling. Whether the teddy
boasts strappy detail or racerback support, it’s the bold colors that make teddies a
natural extension of any sexy wardrobe.
This article by Dianna Stratton, Eldorado’s marketing communications strategist,
originally appeared in the adult distributor’s monthly newsletter. To sign up for the
newsletter, email marketing@eldorado.net.
14 | INTIMATE | FALL 2018