Page 26 - AVN Intimate Summer 2018

FEATURE
For Rascal Toys and Boneyard Toys, Reimer
said, the company employs men who use sex
toys, and staffers listen to customer feedback
when it comes to designs.
“The more info the better,” he said. “We
don’t pretend to have a one person know-it-all
who takes credit for being the sole designer;
it’s very much a group effort.”
At Aneros, the company strives to stay true
to its original mission: creating health devices.
If they find a homes in the pleasure products
marketplace, all the better, Andrews said.
“As in the beginning, we designed our
products to anatomical specifications in order
to achieve harmony between the body and
the physics of movement,” he said. “Whether
used for therapeutic or pleasure purposes our
principles are the same. The result: pleasure
devices that are good for you too!”
As for Doc Johnson, the company tries to
utilize a holistic sort of approach to design.
“We look at what we either deem to be a
gap in the market that needs to be filled, or a
need that our customers (or end consumers)
alert us to, and then work to develop
Male Call Doc Johnson’s OptiMALE line (top left), prostate massagers from Nexus (middle right), and CalExotics’ Dr. Joel Kaplan line are among the pleasure
product collections aimed at men.
“The products in OptiMALE were designed and curated to improve both pleasure and health; it’s
also a very well-rounded line so the products work in conjunction with each other throughout the
sexual response cycle,” Braverman continued. “One of our more recent releases—the OptiMALE
Endurance Trainer—is a perfect example of this, because it helps men to learn to sustain their
erection, delay orgasm, and ultimately last longer in bed; but the daily use of it as a masturbator is
also just really, really pleasurable.”
Nexus—a U.K.-based company that got its start in 2005—has focused on men’s products from the
start, particularly items to stimulate the prostate.
“Different price points, shapes, sizes, vibrating,
non-vibrating and rotating … we have something for
everybody. We want to make prostate massage
comfortable, non-intimidating and stimulating for all.”
—Monique Carty, Nexus
“Prostate health is really important. Prostate inflammation can lead to prostatitis and cancer, and
research has shown that regular massage can keep a healthy prostate healthy,” noted Monique Cary,
managing director for Nexus. “Knowing that, it’s still difficult to market prostate massage to men
in the Western world as a health benefit. However, if you tell them that they will experience the best
orgasm of their life, they suddenly start to listen.
“As men get older and are less sexually active they are more inclined to have prostate issues,”
Carty added. “An inflamed prostate has debilitating effects: chills, fever, penis and scrotum pain,
frequent and difficult urinating, and painful ejaculation. In a worst-case scenario, prostate cancer
occurs. So, if you can prevent these issues with prostate massage and have fun along the way, why
wouldn’t you?”
Through the years, Nexus has created a number of prostate massagers, one of which is sure to
please most everyone.
“Different price points, shapes, sizes, vibrating, non-vibrating and rotating … we have something
for everybody,” Carty said. “We want to make prostate massage comfortable, non-intimidating and
stimulating for all.”
But it’s not as simple as just creating a prostate massager and putting it out on the market. Colvin
said at CalExotics the team works to develop products that “address the entirety of a person’s sexual
health and wellness.”
“When it comes to developing products for men, we think of the whole man and all the ways
he prefers to be sexually stimulated, as well as any reason he may need a sexual aid,” she said.
“Using products that address these issues can help a man fully explore his sexual side. We believe
our products are more than just novelty toys. We believe that they can help a man take control of
his sexual health. No matter what a man is looking for, we work to provide him with a safe and fun
product. Thinking of the male customers in this way helps us to meet all their needs.”
26 | INTIMATE | SUMMER 2018