Page 23 - AVN Intimate Summer 2018

“Actually, I think it started some years
ago … but it’s been catching on more
and more,” Andrews said. “There are
number of factors that have contributed
to it, but I’d identify two studies that
made headlines in 2004 and 2010 as
possible sources with respect to the male
market. Both examined the effect of
frequent ejaculation on prostate cancer
rates in men of various ages. The first,
an Australian study, used a relatively
small group of 2,338 men. The second,
conducted by Harvard University, was
far more extensive, involving 30,000
healthy men followed over 18 years. Both
concluded that men who ejaculated more
frequently had lower rates of prostate
cancer. These results essentially linked
pleasure with sexual health in an instant,
in a way that most men could relate to.
“News of these studies have been
recycling on the internet ever since then,”
he continued. “As one might expect,
this didn’t escape the notice of people
in our industry, who saw a new angle
for marketing pleasure products. At
Aneros, we were forerunners in this area.
Ironically, our approach came from the
opposite end of the spectrum having
developed our products in the ’90s as
successful health devices. By 2003, with
the support of our loyal users and word
of mouth, our massagers had largely
transitioned into pleasure devices with
proven health benefits.”
One of the major benefits of prostate
stimulation, Andrews said, it the fact
it reduces inflammation, which is a
major factor in an increasing number of
diseases, he said.
“Inflammation often results in the
build-up of calcium deposits in organs,
muscle tissues and glands where it
occurs,” he said. “When it comes to the
prostate, some physicians believe that
these ‘micro-calcifications’ are not always
eliminated with ejaculations but remain inside
the prostate, where they may act as irritants.
Over time, a cycle of inflammation and build-
up can occur which may produce conditions
like prostatitis and chronic pelvic pain
syndrome and possibly cancer. It’s believed
that prostate massage increases circulation
in the gland and also facilitates a fuller, more
complete ejaculation. Aneros products provide
a gentle and effective massage using the body’s
own contractions.
“How effective?” Andrews added. “In
a study by Columbia University Medical
Center published in the Open Journal of
Urology (2009), 88 percent of the men involved
reported some degree of improvement with 62
percent reporting very good improvement to
complete alleviation of symptoms of chronic
pelvic pain syndrome. The results were
similar for men with BPH. All in all, quite a
unique achievement for a pleasure product.
In addition, Aneros devices are excellent
Kegelcisers that have helped countless men
control urinary flow by increasing their pelvic
floor muscle tone.”
“We also have a truly
excellent R&D team that
regularly brings out
new product that
consumers didn’t even
know they needed, but
that spark such high
demand that they create
and fill a gap.”
—Chad Braverman, Doc Johnson
The prostate gland has always played an
essential role in reproductive function and
sexual vitality, Andrews noted, but now
the general public is starting to learn about
its power as an erogenous zone. It’s that
combination that could lead men to become
more accepting of exploring anal play for
themselves and learning to enjoy prostate
massage. And the health benefits are as good a
reason as any to start.
“Prostatitis and chronic pelvic pain
syndrome (CPPS) are disease processes
that can affect men of any age,” Andrews
explained. “Enlargement of the prostate
(BPH) affects 50 percent of all men between
the ages of 50 and 60 and 90 percent of men
over the age of 80. While these diseases are
not generally life-threatening, they often affect
sexual performance and urinary function.
Cancer of the prostate is a potentially life-
threatening condition and the second most
common form of cancer among men. For these
reasons, tracking and maintaining prostate
health will be key elements to preserving a
man’s quality of life.”
Health Care Providers Above left, Chad Braverman of Doc Johnson, which designed
the OptiMALE line. At right, the team from Channel 1 Releasing, which carries two
male-oriented brands: Rascal and Boneyard. Top, Sean Browne with CEO Rob Novinger;
bottom, Chief Marketing Officer Rob Reimer.
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