Page 18 - AVN Intimate Summer 2018

FEATURE FEATURE
Spreading the News
ECN shares some of the secrets to its success
Winning Team Members of East Coast News enjoy a night out at an industry event. Opposite page from top, the ECN warehouses in California, Florida and New Jersey.
sector, East Coast News—aka ECN—quietly
One of the leading distributors in the adult novelty
goes about its business of serving all sizes of
adult retailers all around the United States. But
what lies behind those three little initials? The team at ECN
opened up and shared a few of its secrets for success.
Since 1995, ECN has been a force to be reckoned with.
Maintaining its status as one of the largest adult toy
distributors, ECN boasts a sum of 25,000 products from more
than 150 of the industry’s manufacturers.
Throughout the years, ECN has both acquired and started
many integral brands in the adult industry as well. The
company’s countless nominations for industry awards are
evidence of its distinct and vital role in the supply chain.
Led by Frank and Michael Koretsky, East Coast News
is a spin-off of the brothers’ successful video distribution
business, International Video Distributors (more commonly
18 | INTIMATE | SUMMER 2018
known as IVD). ECN was originally set up to accommodate the distribution of non-
film and non-digital adult products such as print magazines and adult novelties. Over
the years, the adult novelty market exploded—and the management of East Coast
News proudly proclaims its part in propelling this explosion. The Koretsky brothers
adopted everything they had learned in video distribution, particularly their goal
to implement change ahead of the market. This approach has been integral to their
positioning.
The principals at ECN never forget why they opened up shop in the first place:
the customer. With three warehouses strategically placed across the United States for
optimal shipping times, a 24-hour shipping turnaround and a partnership with FedEx,
they recognize the importance of timeliness for every order, no matter the size or
location. That customer-oriented focus is echoed in the ECN mission statement: “Our
World Revolves Around You.”
While East Coast News may work with vendors across the country, manage more
than 100 employees, and own warehouses in California, New Jersey and Florida, the
ECN team doesn’t want to be considered a goliath. ECN clients range from “mom and
pop” shops with one location in rural Arkansas to home party businesses to gigantic