Page 22 - AVN Intimate Fall 2017

FEATURE
By Anka Radakovich
Selling Fantasies Retailers prepare for a sexy superhero Halloween
shipping and discount codes, brick-and-mortar stores are trying new techniques to get new customers to buy their sexy Halloween get-
This Halloween, adult retailers are thinking up creative ways to get customers into their stores. While online retailers are offering free
ups in-store. The good news: women (and men) continue to use Halloween as an excuse to parade around town dressed as a slut, without
being slut-shamed.
They also make men’s costumes, which
are either “Villains” or “Vigilantes” and
involve a cape, a helmet, or sexy tights.
Viking outfits are big this year for anyone
who wants to go as a sexy Swede.
The Psychology of Dressing Up From a psychological standpoint,
women’s choice of costumes this year
suggest they want to have fun with fantasy
costumes (fairies and mermaids are back
in), be worshipped as a goddess (Greek
goddess costumes are big this year), or feel
empowered with a superhero costume and
kick the ass of the obnoxious drunk guy at
the Halloween party dressed as a huge dick.
Halloween in WeHo
Chi Chi LaRue’s store in West Hollywood,
California, says that since they are on the
same street as the West Halloween Carnaval,
the store is specializing in elaborate masks
this year, which people buy at the last
minute. Coco, the store’s assistant manager,
told us that the store also sells a lot of
harnesses, which are year-round best sellers.
So if you see a guy in a Viennese carnival
mask with a harness, or a woman in a Mardi
Gras mask, harness and attached dildo,
you’ll know where she got “the look.”
To learn more about LaRue’s store, visit
ChiChiLaRues.com. For details on the
parade, go to VisitWestHollywood.com/
halloween-carnaval.
Those who are looking to hit Hollywood
Boulevard instead of the WeHo
extravaganza can check out another local
tradition: All Play Media’s long-running
Heaven & Hell costume party, which will
be held Friday, October 27, 2017 at 9 p.m.
in three different clubs—Project, Study
and Beatle House—at 6356 Hollywood
Boulevard, Los Angeles. For tickets and
tables, visit Halloween-LA.com or email
info@worldwidepresents.com.
When in Roma …
Roma Costumes (RomaCostume.com)—a wholesaler of club wear, costumes, lingerie, and “sexy
outfits”—sells to 15,623 retailers, including e-tailers and retail stores. The company has been in
business for 25 years, supplying naughty costumes to customers who know that the best night of the
year to get laid is Halloween.
This year their two most popular styles (they have hundreds) celebrate the “sexy good girl” and
“sexy bad girl.” According to General Manager Sahand Fard, the company’s most popular costume
for women is “Heavenly Angel,” a sheer white bodysuit with halo and white wings.
The second most popular is the “Seductive Devil” number, a black sheer bodysuit with sexy cut-
outs. Trend wise, Fard says, “Wonder Woman has had an effect on this year’s warrior and superhero
costumes for women. And Game of Thrones had a large effect.”
22 | INTIMATE | FALL 2017
Roma’s Most Popular Fantasies This page, the Steampunk
look and the Fairy get-up are the fourth and fifth most
popular costumes from Roma. Opposite page, upper right,
are the two top sellers: Angel and Devil (with good edging
out evil). At No. 3 is a Game of Thrones-inspired ensemble
and, at No. 7, the Fetish Fishnet outfit, with pirate overtones.