Page 28 - AVN Intimate Summer 2016

FEATURE
What’s Next for Nexus
U.K. brand is back in the USA with more to offer
pleasure products have cause for celebration.
This year, Americans who appreciate high-quality
For the past five years, U.K. brand Nexus has
been operating under a legal agreement that
prohibits the sale in the U.S. of certain products. That
prohibition ended May 15. Since then, retailers have
been able to get their hands on all Nexus items from
American distributors.
“We are really excited to be back in full force,” said
Monique Carty, managing director of Nexus. “Even with
the five-year hiatus, our brand has remained strong in
the USA and we are still contacted daily from customers
across all channels about selling the prohibited items.”
Many of the unavailable products are aimed at men,
which reflects the company’s original focus when it
started back in 2005. “The creator felt that there was a
gap in the market at the time,” Carty said. “Although
there are more male-focused brands in the market now,
28 | INTIMATE | SUMMER 2016
I still feel that Nexus offers something different to the
market. We’ve never wanted to be just another brand
and always strive to be innovative. In the last five years
we have also launched two female products from our
sub brand, Nexus Femme, and will be striving to be
recognized as more than a ‘male brand.’”
Highlights of the relaunch include the Revo rotating
prostate massagers and new packaging and pricing for
the hard prostate massagers.
A lot has changed for Nexus, from new products to a
whole new team. Carty talked about where the high-end
brand is now and where it’s going.
“Our team has changed since our inception. I have
been with the company for the last three years and have
been building the foundations for our full U.S. comeback
the last two,” said Carty. “My background in the
industry spans over 12 years and during that time I have
been exposed to all channels of market. Kerri Middleton
With a larger
range and a
new team with a
wealth of
experience, we
are in a great
place to fully
re-enter the U.S.
market
— Monique Carty,
managing director
of Nexus