Page 18 - AVN Intimate Spring 2014

FEATURE
M Me e Sexy Soirees E En nt ti ic ce e l lo oo ok ks s t to o c ch ha an ng ge e h ho om me e p pa ar rt ty y By Sherri L. Shaulis
l la an nd ds sc ca ap pe e
Head Sexinista Entice Me’s Tiffany Yelverton
H
ome parties have existed in some form
or another for decades, with hostesses
inviting friends into their homes to shop
for everything from plastic containers to
jewelry and handbags to sex toys.
For many women, sex toy home parties are their
first exposure to adult novelties, and in some
cases, they are not always entirely happy.
Such was the case with Tiffany Alyse Yelverton.
That unhappiness and her subsequent training in
the worlds of retail and management led to her
creation of Entice Me, a company dedicated to
throwing “haute toy and accouterment soirees.”
“I attended a party from another company and
was really disappointed in the quality of the
products for the prices being charged,” Yelverton
told AVN. “Shortly after that I noticed that the
toys in my personal toy box were changing color
on each other, and if they were doing that, what
were they doing to my body? Once I began looking
into it further and found out there were no
regulations for sex toys, it was a no-brainer. I was
appalled of the chemicals used in not only sex toys but lubricants as well.”
Entice Me was founded in February 2011, with the goal of selling only luxury, body-
safe, non-toxic adult toys and accessories such as organic lubricants, massage oils,
candles and other bedroom essentials.
“We only carry products that are phthalate-free and contain no parabens, glycols or
glycerin,” Yelverton said. “The majority of our sex toys are rechargeable and most of
our accouterments are organic. We try to source from local companies, if possible,
supporting other small businesses.”
Offering high-quality products is just one of the ways Yelverton tries to set Entice Me
apart from other home-party companies. Instead of parties, Entice Me hostesses hold
“soirees,” and employees are called “sexinistas.”
“I wanted something that embodied my brand, the sexiness and the passion about
high-quality sex.” Yelverton said. “Distributor, consultant, etc. sounded so done. So I
came up with ‘sexinista.’ It is like a fashionista, but for sex. Fashionistas like haute
couture clothing; we like haute toys.”
And from that initial decision to carry only certain high-quality products, Yelverton
has never looked back. Not only does it set Entice Me apart from other home party
companies, but also it allows her and her sexinistas to take pride in the items they
offer: Each product carried by Entice Me has been researched for beauty, functionality
and safety. And though last year was the first full year Entice Me was in business,
Yelverton said she expects to see a 15 percent increase in sales, perhaps even more.
And it’s not just the sexinistas who love the products and what the company stands
for. Customers are also jumping on the higher-quality bandwagon.
“Our customers love it,” she said. “Most were like me and had no idea what was in
the products that we all probably had purchased in the past. We also have positioned
ourselves to garner a different demographic than perhaps what other companies go
after, because of everything we do—from education to the branding we have created.”
That branding, she said, giving customers plenty of bang for their buck. In addition
to selling them better pleasure products and lubricants, the sexinistas also offer plenty
of education.
“We do educate a lot on products and chemicals, in general and during our soirees,
but once people see what we have to offer, price has not ever been an issue,” Yelverton
continued. “People are more concerned than ever about eating organic, using safer
products in all areas of their lives. The products we carry last a long time, have a
warrantee, most don’t even use batteries, so in the long run, they are probably saving
money.
“You really can’t put a price tag on your health and safety, not to mention a better
sex life and more confidence—which I believe we show our customers too,” she
continued. “We really focus on making it a sexier world, by helping everyone feel sexier
in and out of the bedroom, by teaching them about their bodies, our products and how
to incorporate them into their lives both alone and with a partner.”
For more information, visit EnticeMe.co.
The majority of our sex toys are rechargeable
and most of our accouterments are organic.
We try to source from local companies,
if possible, supporting other small businesses.
“
18 INTIMATE SUPPLEMENT | SPRING 2014