Page 16 - AVN Intimate Spring 2014

FEATURE
Bonjour, Paris! F Fa am mi il li ia ar r e ex xh hi ib bi it to or rs s e en nj jo oy y s sp po ot tl li ig gh ht t a at t S Sa al lo on n I In nt te er rn na at ti io on na al l d de e l la a L Li in ng ge er ri ie e
T
he International Lingerie Show, which
takes place twice a year at the Rio Hotel &
Convention Center in Las Vegas, has become a
significant showcase of both intimate apparel
and pleasure products. Some exhibitors already
well known at ILS are finding another spotlight at
the Salon International de la Lingerie, which takes
place at the Paris Expo in January.
Among the familiar names that could be found
among the exhibitors at January’s Salon International
were Jopen, Je Joue, Baci, Seven ’til Midnight,
Dreamgirl, Espiral, Fever and Bijoux Indiscrets.
Jopen was featured in the Concorde Booth at the
trade show, alongside displays of lingerie, swimwear
and club wear from designer labels and brands.
“We’re very pleased to partner with Concorde and
thank them for showcasing the Jopen brand,” said
Susan Colvin, president and CEO. “The booth was
16 INTIMATE SUPPLEMENT | SPRING 2014
stunning and they did a great job presenting the luxurious Jopen products to the show’s
attendees.”
Salon International de la Lingerie draws more than 26,000 visitors and spotlights 550
brands. It is attended by 600 journalists and is the center stage for new and innovative
products for the lingerie and fashion world.
Angela Mustone, international business development executive for Jopen, attended the
show.
“What a magnificent turnout! Everyone loved the Jopen products,” she said. “Our friends
at Concorde are always amazing to work with and we look forward to a prosperous future
together!”
Concorde’s booth showcased items from the Key and Lust collections. Embrace, a line
from Jopen’s sister company, California Exotic Novelties, was also displayed.
Marion Junet of Je Joue also had positive experiences at the Parisian show. “It was our first
time at the Paris lingerie show and the respond was good. At traditional trade shows most
attendees are known to us in some capacity. It was great to be part of a show where when
most people are prospective new customers.”
Junet added, “In general most visitors seemed happy to discover our brand and were not
shocked by the nature of our business—a nice surprise considering the traditional nature of
the Paris lingerie show.”
Baci Lingerie also enjoyed success at Interfilière Paris weekend, which brings together the
entire intimates and beachwear industry in the same pavilion as the Salon International de la
Lingerie (pictured at left, a style from Baci’s Black Label collection). A unique concept, the
French expo offers the sector’
s professionals a meeting place to discuss excellence in fabrics,
the most sought-after accessories, design know-how, and share inspiration, while providing
outlets for each and every element in the creation of finished products. On each day of the
expo, trend-forecasting agencies partnering with the show offered forward-looking overviews
of the spring-summer 2015 season and a preview of autumn-winter 2015/2016.
Throughout Interfilière weekend, European distributors and retailers alike took particular
note of the luxury lingerie company’s newest collections, Corsets by Baci and Fetish by Baci.
“The response to our new Corsets and Fetish Collections has been overwhelmingly
positive,” said Baci Lingerie Director of Global Sales and Operations Christian Savoie.
“Interfilière Paris provides the perfect venue to reconnect with our established European
distributors and develop new relationships. We are pleased with the positive response and
orders we have received for our new products.”
Corsets by Baci Collection is composed of well crafted and fashion runway inspired ready-
to-wear styles, as well as classic bedroom styles, in two groupings of 14 styles. Featuring steel
boning, which are stronger and more durable than traditional “lingerie corsets” and bustiers,
Corsets by Baci aims to better create the silhouette women are seeking through corsets.
Fetish by Baci is a collection of three fetish-inspired lines of lingerie offerings. The lines,
Subtle Obsessions, Playful Intentions, and, Dark Desires provide consumers with different
levels of fetish wear, so anyone from the novice to the discerning dominatrix may always look
her sexiest when embracing her kinkier side.
The new lines made a great impression on international distributors, as did Baci Lingerie’s
commitment to support them. “We feel Baci is truly here to support us now, and our future
together will be a very positive one,” said Baci France Office Manager Laure Lopy.
Representatives from Baci Scandinavia seconded the sentiment, stating, “There is a
renewed faith in the Baci brand and the Baci family. We are very excited about developing
and growing the brand in Scandinavia.”
Baci Germany reps added, “We feel very comfortable with the people from Baci, and we
know they will be there to support us in any way we need in order to be successful.”
“The energy at the Paris show really represented the drive behind Baci’s 2014 plans,” said
Baci owner Frank Koretsky. “Meeting and working with our distributors, discussing and
designing strategies, and showing the attendees our latest creations definitely helped to further
secure Baci as a global brand. Our 2014 schedule is filled with exciting changes, and we’re
polishing up details for some big surprises in 2015.”