Page 6 - AVN Intimate Winter 2013

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SHOW AND TELL
Baci Partners with Fairvilla Megastore in Shop-in-Shop
Baci Lingerie and Fairvilla Megastore are exploring a new way to showcase
intimate apparel in a Shop-in-Shop at Fairvilla’s Orlando story. The
dedicated display area—a first for Baci—creates a more intimate shopping
experience by displaying items out of the box. A glass showcase, hanger
spaces, and mannequins provide a more complete representation of the
product.
“We worked with Fairvilla over the last six months to present this
groundbreaking display space to consumers,” Baci Lingerie Director of Sales
and Operations Alicia Sinclair said. “I’ve always been impressed with
Fairvilla’s innovative approach to retail concepts and ideas, making it the
perfect store to partner with on our debut Shop-in-Shop—the first of many
highlighting Baci’s glamorous lines and products.”
“We are excited to open Baci’s first Shop-in-Shop in our
Orlando location,” said Fairvilla Chief Marketing Officer Debra
Peterson. “The Shop-in-Shop concept lets us present Baci
Lingerie in a way benefitting both Baci and Fairvilla.”
The Baci Shop-In-Shop was custom-designed for the
Fairvilla Orlando Megastore and modeled after Baci’s show-
rooms in Los Angeles and Miami. The footprint is 12 feet by
18 feet and the space is defined by high walls on two sides,
which have Baci signage on the outside of the display space.
Sinclair added, “Our goal was to create a scaled-down
version of our showrooms, creating a boutique feel with
direct access to our lingerie. We are thankful to Fairvilla for
providing us with premium space in the middle of the store
and are excited to witness the results.”
The Shop-In-Shop makes browsing more comfortable.
Displayed within the space are items from Baci Lingerie’s
high-end Black Label collection, the playful and erotic White
Label collection, and the Dreams collection of erotic bedroom
costumes. Future plans call for the addition of Baci’s Envy
line of men’s underwear.
Fairvilla Megastore’s Orlando location is at 1740 North
Orange Blossom Trail in Orlando.
A Touch of Magic Silk for Valentine’s Day
Exposed by Magic Silk has published its 2013 Valentine’s Day Catalog: 32 pages of “fashion
with passion” to really heat up the holiday. It introduces six new lingerie collections
designed for tantalizing and fantasizing: Hypnotic Swirl, Midnight Bound, Satin Treasures,
Luv Lace, Champagne Lace, and Bridal Bands of Lace.
Made from a shimmering, soft stretch mesh with swirl pattern, dreamy
Hypnotic Swirl undergarments offer flirty cut-outs in strategic areas.
Midnight Bound is a risqué selection of outfits made from an
expanding mesh fabric scored by satin-like ribbon. The
classy Satin Treasures intimate wear is constructed of
soft and stretchy poly Spandex, and features contrasting
bows and matching G-strings.
Those with delicate tastes will favor the lace lines. A soft
and stretchy floral print defines the revealing Luv Lace collec-
tion. Celebrate the spirit of l’amour with Champagne Lace, made
of nude stretch satin with black stretch lace overlay. Bands of
Lace Bridal, offering nylon Spandex lace in virginal white, will
guarantee a night of naughty nuptials.
And there’s more in this catalog of cupidity, including
five new fishnet styles and such collections as
Precious Gems, Vintage Dot and Hot Angel.
The Exposed Valentine’s Day Catalog has already
been mailed out, and new collections will be
shipped in early
January. Visit
MagicSilk.com to
see more.
Eldorado Continues Exclusive
Dreamgirl Deal
Eldorado Trading Company, an award-winning distributor of
adult toys, novelties and lingerie, has continued its
exclusive partnership with lingerie giant Dreamgirl
International. As the largest distributor of lingerie in the
adult industry, Eldorado is proud to continue its
relationship with the top-selling international lingerie
manufacturer for another three years.
“We’re very excited to be Dreamgirl’s exclusive U.S.
distributor,” says Larry Garland, CEO of Eldorado. “We’ve
cultivated a successful relationship with Dreamgirl
International and look forward to another three years of
best-sellers and growing profits for our customers. High
style and high quality is a tough combination to beat, and
that’s exactly what Dreamgirl delivers.”
The renewed exclusivity solidifies the partnership
between Eldorado and Dreamgirl, which began in 2006.
Eldorado will feature Dreamgirl International in its
Valentine’s Day catalog. For more information, visit
Eldorado.net.
6 INTIMATE SUPPLEMENT | WINTER 2013