Page 32 - AVN November 2023

The parent company behind OnlyFans, Fenix International Limited in London, oversees a digital platform with millions of users supporting millions of creators. The firm itself is valued in the billions, has a billionaire investor who owns at least 75 percent, and creators in the top 0.1 percent are earning what some may view as ridiculous amounts of money in monthly revenue. For Bryce Adams and her boyfriend, this is standard operation.
And, the success of doubling down on one platform is clear.
“Instead of spending time learning how to use different platforms, we decided to put all of our energy and attention into [OnlyFans] so we can focus on making amazing videos and engage in meaningful ways with our amazing fans,” said Brian Adams, Bryce’s boyfriend, in an email to AVN.
Aside from running the business with Brian, Bryce stars in the content with him and other content creators, ranging from nude live-stream workout sessions for charity, to sex tapes with young, well-endowed “interns,” and collaborations with other female talent.
The Adamses told us that they have earned well over $14 million in the few years they has produced NSFW and XXX content.
AVN independently verified these earnings and can attest that not only is Adams possibly one of the highest-earning content creators on the platform currently, but her main account holds the distinction of garnering the highest number of likes on OnlyFans out of more than 2 million content creators and counting, worldwide.
Now with about 23 employees working in an office and personal gym located on the property owned by the couple, they have developed in-house workflows and support management tools uniquely tailored to their needs. One such tool is literally called “The Tool.”
“It is our in-house software that we developed to maximize my ability to interact with my fans,” Adams explained. “It has a lot of automation built into the background to store my video inventory, optimize the fans’ experience, and allow my messaging output to be two to five times higher than baseline.”
She adds that this allows her and her team to spend more time going live on OnlyFans streams and making content.
“It’s been awesome, and I am really happy we created the software,” Bryce enthused. “Our team did a great job—it was a collaborative effort.
“When we make money, the platform makes money. But most importantly, we want our customers to have the best experience. That’s what we care about.”