Page 26 - AVN May 2018

PEOPLE IN THE NEWS
WHO’S WHO
Victor Tobar
Pleasure Chest promotes
staffer to national director slot
Pleasure Chest, Ltd. has announced
that Victor Tobar will be taking the
position of national director of retail
and purchasing.
In this new role, Tobar will join the
core national leadership team in a new
capacity, working directly with owner
Brian Robinson and Head of Business
Operations Sarah Tomchesson to
oversee the day-to-day operations of the
purchasing and retail departments.
Tobar has spent the past six years
with the Pleasure Chest as manager
of Pleasure Chest’s Upper East Side
Manhattan location, and most recently
as national buying and merchandising
manager. Prior to joining the Pleasure
Chest, Tobar had been working in sex
toy retail with Babeland since 2005.
After leaving Babeland, Tobar entered
the non-profit sector while attending
City University of New York and
studying biology.
“Victor’s extensive experience at the
retail store level, sales and event savvy,
and highly developed leadership skills,
make him a perfect fit to lead our store
and purchasing teams. I look forward to
Victor’s increased input in our national
initiatives, leadership development, as
well as our sales and events strategy,”
said Tomchesson.
Jennifer Brice
Wicked Sensual Care hires new
director of sales
Wicked Sensual Care has hired industry
veteran Jennifer Brice as director of
sales.
“We are thrilled to welcome Jennifer
to our team,” said Steve Orenstein,
owner of Wicked Sensual Care. “She
brings a tremendous amount of
experience and knowledge which will
be a great asset to Wicked Sensual Care
as we continue to grow our brand and
expand our footprint.”
Brice brings expertise and finesse to
her position from her work within the
pleasure products industry since 2008.
“I pursued a career in this industry
because the idea of genuinely helping
people with something so private, yet
so important, resonated with me,”
Brice said. “And I still have that passion
today. Joining the Wicked Sensual Care
team means I get to continue in that
mission and introduce our premium
brand to even more people—customers
and consumers alike.”
Brice will oversee the sales team as
well as developing and managing new
and existing business.
Brice comes to Wicked Sensual
Care at an exciting time, as the brand
earned the award for Best Lubricant
Manufacturer at the 2018 AVN Awards
this past January.
For more information, visit
WickedSensualCare.com.
Heather Bond
Vibrant brings on new
marketing manager
Vibrant, the Denver-based social
enterprise shopping site for body-
safe adult toys with proceeds funding
Planned Parenthood of the Rocky
Mountains, announced the hiring of
Heather Bond as part of the company’s
marketing team.
“We are extremely excited to have
Heather join Vibrant as we continue
to grow the product lines we offer as
well as expand our customer base,”
said Angela Well, CEO and founder
of Vibrant. “Heather’s significant
experience both in marketing as well
as in the pleasure product space are
a great fit as we work to help open
the conversation about sexual health
and pleasure and fulfill our mission of
generating proceeds to fund Planned
Parenthood of the Rocky Mountains.”
Bond will use her 20 years of
marketing and advertising experience
to drive Vibrant’s online marketing
channels with a specific focus on
customer acquisition, conversion and
retention.
In addition to website management,
Bond will be responsible for social
media, consumer promotions and
pop-up events.
“I have always had a passion for
pleasure products, as well as marketing
and advertising. I met Vibrant while
working for an adult products company
and fell in love with their mission and
the team,” shared Bond.
For more, visit BeVibrant.com.
John Turi
Sportsheets taps new
marketing director
Sportsheets has brought on John Turi to serve as
marketing director. He comes to the company with
a background in design, branding, and online
strategy.
“The entire team is thrilled to have him on
board,” said Julie Stewart, president of Sportsheets.
“His experience, knowledge and creativity bring
huge value to our company and when combined
with his belief in our brand and our mission, John
is the perfect fit for the camaraderie and team spirit
principles that Sportsheets prides itself on.”
John’s focus will be on brand refinement and
expansion through all channels, deepening brand
awareness, and fraud prevention.
“This marks a new day for Sportsheets,” added
founder and CEO Tom Stewart. “We feel very
strongly that John will help us connect with our
customers on a much deeper level and in a more
meaningful way. Our customers are the backbone
of our business and John shares our philosophy
and passion.”
John will utilize and leverage the successful
marketing efforts already created by Joanne
Queenin and will expand from there.
“Sportsheets is the company I’ve been waiting
for my whole career, and I’m so happy to be here,
now,” said Turi.
For more information, visit Sportsheets.com.
Betty Leon Adult Source Media adds to sales team
Adult Source Media has hired Betty Leon as the worldwide sales and marketing
representative. Betty is the latest addition to its sales and marketing department and
is a valuable asset for sales and expansion, according to ASM.
“I’m excited for the challenge, and I look forward to branching out and being a
part of all of the exciting opportunities that Adult Source Media has to offer,” Leon
said. “I’m looking forward to continuing to work with the great people I have had the
pleasure of working with for many years.”
Wendy Crawford, CEO and president of Adult Source Media, remarked, “We are
thrilled to have Betty join our team. She brings more than 13 years experience. Her
enthusiasm for each client is apparent and will be a great asset for our sales team as
well as each retailer she works with. We look forward to a quick start and the move
right into the position as of today.”
Betty can be reached via email at sales@adultsourcemedia.com or (702)
648-8633, ext. 402.
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