Page 42 - AVN July 2018

GAYVN
GAYVN | By Brady Jansen
SUPER SUPREME
Supreme X Entertainment hopes to usher in a new era in urban adult entertainment
space face enough
challenges keeping up
with ever-changing
Studios in the gay adult
reputation to become involved with the adult industry.”
Lance used his lessons learned from modeling and acting to work with Castro Supreme; then, he says, he finalized a
business plan and founded the company three years ago.
“It was tough, and the industry is messy,” Lance says. “It was a long road. We grew tired of the industry standards, low-
technology, business
ball offers from club promoters. I especially hated the compensation for urban adult actors—I felt that it was beneath my
models and tastes. For
client and wasn’t worth my time. So I became further emboldened and decided to do our own production thing.”
those who champion
In 2016, Lance added Jovonnie (pictured below) exclusively to SXE, kicked off the “Porn Star House Party Tour” and
men of color, the hill
“eliminated our dependence on club-hosting gigs. Rumors had begun on social media that a film was in the works—which it
can be an even steeper climb.
wasn’t—but we enjoyed all the attention, and I began finalizing movie scripts.”
“The expectations for urban content
have become enormously low for
several reasons, with the biggest reason
being an absence of innovative urban
production companies. There’s no talent
development, branding and consistency.
The bulk of hot urban content is
homemade amateur clips on Tumblr
and Twitter,” says Lance, owner of
Supreme X Entertainment, LLC—which
was founded in 2015 and launched the
membership sites SupremeXent.com
and JovonnieXXX.com this January. He
hopes to flip the script as he breathes life
“OUR CONTENT CATERS PREDOMINATELY TO
FANS OF ESTABLISHED URBAN PORN STARS,
CURRENTLY. HOWEVER, THE FOCUS IS TO
CULTIVATE A UNIVERSAL AUDIENCE THROUGH
A UNIQUE VARIETY OF PORN STAR BRANDS,
AN EVOLVING PORTFOLIO OF CREATIVE
AND WIDE-RANGING
CONTENT.”
into the studio’s mantra: “A new era in
urban adult entertainment.”
“I can’t think of an urban gay porn
star studio that produces feature films or
that is tapped into the culture. Neither
do I understand how any entertainment
company can accomplish tapping into
the culture without a successful front
man or team,” he adds. “The challenges
are opportunities for us; our lane is
storytelling and creating fantasy. The
urban industry is in need of a hero in
the form of a company that rewrites the
business script in every aspect. Our keys
to success begin with our company’s
culture and staying true to why we
even exist in the first place. And just
to remind you, we are here because the
status quo for urban porn stars was not
getting the job done.”
Lance was a professional commercial
print model and actor for 15 years,
noting he was represented by top
agencies, worked with top brands and
was featured as the principal talent in
more television commercials and ads
than he can keep count of. The modeling
career led him to relocate 10 years ago to
Miami, where he got a business license
and pursued real estate, management
and other opportunities.
“My entry into adult was unorthodox.
In 2011, I managed a popular gym
in Miami, which at the time was the
spot for celebrities and pro athletes,”
he says, adding that he befriended
adult performer Castro Supreme there.
A few years later, Lance organized an
event in central Florida hosted by porn
star Pinky XXX. “It was that experience
where I gained the know-how and
confidence to risk my professional
42 | AVN.com | 7.18
—LANCE, SUPREME X ENTERTAINMENT
Film production began a year later, but Lance notes that “Castro had differences and went in a different direction prior to
our first movie project. I’ll admit that I am not proud of it.”
The spotlight was now on Jovonnie as the studio’s premier star, and SXE added more performers to its stable.
“Jovonnie came with a proven résumé and fan base. His desire to win outweighed vanity; he had no issue being a part of
a team, and even in the shadow of Castro Supreme initially,” says Lance, adding that Jovonnie is “the face” of Supreme X
Entertainment and is also involved in casting and creative directing. “Holliwud delivers the authenticity and creativity to
excite and arouse. He has this infectious, playful, fun and spirited personality. He’s sexy and a true professional. And Drilla
has contributed some of the hottest content available in the urban market over the years. I had to have him on my squad. We
have cool concepts in the works for both Drilla and Holliwud.”
Other projects have included The Evolution of King Memphitz and Jovonnie’s XXX
Confessions. The studio also snagged popular star Johnny V—best known for his
work with the Falcon Studios Group and AmericanMuscleHunks.com—to
appear in SeXXXerSize with Jovonnie. His presence is helping Lance
realize one of his goals for the studio.
“Our content caters predominately to fans of established
urban porn stars, currently. However, the focus is to cultivate
a universal audience through a unique variety of porn star
brands, an evolving portfolio of creative and wide-ranging
content that features interracial, fetish, celebrity, real
couples—some featuring raw sex, while other brands such
as Jovonnie’s consisting of safe sex only. In addition to
standard films, SXE fans should expect to experience
their favorite porn stars in 360-degree virtual reality
video, reality show projects and more. We are just
excited and humbled to be in a position where
our focus now is to just grow and build our
audience.”
(Continued on page 44)