Page 40 - AVN July 2018

OUT TO LAUNCH | By Dan Miller
BUSINESS | TECH NEWS
PORNHUB UNVEILS VOD PLATFORM
VP Corey Price discusses the launch of Modelhub
AVN: What inspired the creation of this VOD platform? What about the timing—why now?
Corey Price: We created Modelhub to provide users with a place to purchase premium content from
the models they love, all without leaving Pornhub. This platform allows them to share their content and
videos, making Modelhub a true one-stop shop for models to not only increase their notoriety within the
industry, but also the money in their pockets! Models asked us for a way to sell their content without
having to use multiple different platforms, and we listened.
How will your VOD platform complement PH’s other products?
Every product we create is an essential part of the Pornhub ecosystem, so we’re ensuring a seamless
experience by integrating for-sale content directly into model profile pages on Pornhub. Models will be
able to drive traffic from their Pornhub profile to Modelhub, and vice versa—we’re covering all the bases.
WE CREATED MODELHUB TO PROVIDE
USERS WITH A PLACE TO PURCHASE
PREMIUM CONTENT FROM THE MODELS
THEY LOVE WITHOUT LEAVING PORNHUB.
—COREY PRICE, PORNHUB
How will the VOD platform differ from Pornhub Premium in particular?
Modelhub differs from Pornhub Premium as a VOD platform while Premium is a subscription platform.
Premium members unlock thousands of premium videos for a monthly cost while on Modelhub, members
get to pick and choose the content they wish to buy. Studios who place their content in Premium receive
the industry’s highest rates per stream in our Viewshare program. Models will now also have the option
to show their for-sale videos on Pornhub Premium, allowing them to earn Premium Viewshare rates on
top of their sales earnings for all streams. Premium members will still have to pay to download models’
content.
Along with videos, in the near future models will also be able to sell subscriptions to their profiles,
photosets, and physical items like clothing, signed photos and merchandise.
What studios will you be working with for the VOD platform—everyone?
As of now, studios will not be able to sell content, as we’re mainly focusing on models’ ability to sell
and share their own original content. However, we’re working on something for the studios within the
coming months.
How will it work in terms of content partners? Will you allow anyone to upload a clip of their choosing to it
or will Pornhub curate the content?
Via the new marketplace, anyone in our current model program can sell content and receive tips from
viewers, in addition to having access to view a detailed earnings report in their Pornhub account that
documents sales and shares. Models will also have the power to disseminate their original content with
advanced geo-blocking features, ensuring their visual and intellectual property is distributed safely and
securely. When studios are added, they’ll be able to link shorter videos on Pornhub to the full-length
for-sale version on Modelhub.
How will the revenue sharing work?
For the first three months after launch, models will get 100 percent net payouts for anything they sell.
After that, we’ll be giving 80 percent net payouts forever! And 15 percent payment processing fees will
always apply.
About how many movies/clips/studios will be available on the platform upon launch?
We expect to have 10,000 model videos at launch, with studios’ paid clips in the coming months.
When is it launching?
We expect to launch the week of June 18, with soft rollouts taking place the week before.
How long has it been in development?
Modelhub has been in development for about six months.
How will Modelhub be different from other established industry VOD sites?
The main difference between Modelhub and other platforms is it’s already fully integrated with
Pornhub’s Model Program, which currently boasts 57,000-plus models. … Our world-class development
team will help us keep rolling out new features all the time, to make sure we’re always giving our models
the newest and best tech available.
the launch of Modelhub, a new
marketplace for adult models to
securely sell and share original
On June 13, Pornhub announced
video content.
Fully integrated with Pornhub’s
Model Program, which currently
boasts 57,000-plus models,
Modelhub harnesses the Pornhub Network’s growing traffic
to empower content creators to monetize their original
content. Via the new marketplace, models can leverage
Pornhub’s 90 million-plus daily visitors to sell content and
receive tips from viewers, in addition to having access to
view a detailed earnings report in their Pornhub account
that documents sales and shares.
Models will also be able to disseminate their original
content with advanced geo-blocking features.
“Here at Pornhub, we felt it important to expand upon
our Model Program to make it all-encompassing for the
surge of talented content creators who are looking to
monetize their various types of video content,” said Corey
Price, VP, Pornhub. “Unlike the many sites today that
require models to generate their own traffic to their stores,
putting the marketing and promotion burden on the content
creator, Modelhub leverages the world’s largest adult
traffic stream to garner widespread visibility and generate
significant revenue streams from one centralized platform.
“For years, models have been asking for a single platform
from which they can sell their content, subscriptions and
merchandise—and as industry leaders, we are now proudly
delivering exactly that.”
Modelhub has been designed to cater to both up-and-
coming models as well as established professionals.
“Since hearing about Modelhub and already knowing the
huge amount of traffic Pornhub delivers daily, I’m so excited
to be able to sell all of my content and merchandise from
one place,” said Jenny Blighe, 2018 AVN Favorite Indie Clip
Star. “This frees up a lot of the time I spend marketing from
numerous platforms, allowing me to focus on delivering you
all fresh new content!”
In the coming weeks, Modelhub will introduce a full suite
of intuitive features catered to the modern content creator,
including custom clip requests, paid model subscriptions,
merchandise stores, social media promotion tools, and
more.
Pornhub VP Corey Price expanded on the company’s
vision for Modelhub in this Q&A.
40 | AVN.com | 7.18