Page 40 - AVN July 2017

TECH NEWS
PinUpSex.com PornDoe Premium continues its
BitterStrawberry Tool offered to optimize
CAM4
Live cam platform marks 10
Payserve Affiliate program launches
expansion
mobile traffic monetization
years in business
virtual reality site
PornDoe Premium has added the
BitterStrawberry.com has unveiled
Cam4.com launched in June 2007
vintage-style PinUpSex.com to its
a new way of making money with
to provide easy-to-use, free webcam
The affiliate program Payserve has launched
diverse network. Produced and directed
mobile traffic. With the HybridLink,
software for amateurs, swingers and
VRTeenrs.com, featuring VR content with young
by Joe Monti predominantly in Prague,
BitterStrawberry says, users can
voyeurs.
Czech Republic, the site will update
promote multiple offers, control the
A decade later, and CAM4.com is
performers.
with four new scenes per month.
monetization flow, and scale the
celebrating a number of achievements,
The site contains some hardcore POV and solo
“We had filmed some stuff a while
targets on which they get higher ROI
including broadcasting more than
back when we were originally molding
with the click of a button.
30,000 years’ worth of cam shows and
videos, but the main specialty of VRTeenrs.com is
our PornDoe Premium strategy and this
HybridLink works with a single
paying out more than $100 million to
is one of those sites that has a bit more
URL that covers all GEOS that users
performers worldwide.
threesome videos with established European
costume play to it,” explained Yannick
are targeting, rotating through a mix
What began as a simple free cams
models such as Cayla Lyons, Ria Sunn and Vinna
Ferreri, head of business development
of offers of their choosing, out of the
platform has evolved into a global
for PornDoe Premium. “The inspiration
12,000 most profitable offers on the
network of like-minded adults
Reed. Besides the monthly updates of VR videos,
came from one of our production
market.
representing every race, gender,
teams. We decided to shoot a season’s
The company says HybridLink was
sexuality and age.
users get access to the full network of Payserve
worth of scenes and see how the market
created with a clear goal—to make
Today CAM4 remains a force in
sites, which adds up to almost 10,000 videos.
reacts.”
the most profitable mix of offers
the live broadcast market. CAM4
Ferreri said this is the “preliminary
available for each targeted user: “You
distinguishes itself by focusing on
“VR productions typically need a larger budget
version” of the site. “If the reaction is
will have access to over 12,000 direct
diversity and fostering a sense of
stellar, we will increase our budget on
premium advertiser singular offers,
community within its virtual world.
compared to regular 2D productions while the
set and costumes even more so.”
from a variety of verticals available
Advocating and supporting sexual
target audience is smaller—for now, that is,” says
Like all PornDoe Premium brands,
worldwide, covering all payout
openness, freedom, and equality from
Ferreri said this niche will run as a
models, exclusive deals and unlimited
the beginning, CAM4 has loyal and
Roald Riepen, CEO of Payserve. “However, with our
season with approximately 24 episodes
capping, so you’ll have plenty to
diverse performer and viewer bases—
company as a whole being active in various aspects
before breaking off to make room for
choose from!”
one that continues to grow, year after
other updates.
This is the third concept for
year.
of the adult industry, we believe that it is certainly
The line features numerous
monetizing mobile traffic that
In the summer of 2016, CAM4
established European stars, such as
BitterStrawberry.com is bringing to
released CAM4VR, its live virtual
worth the money and effort.
Misha Cross and Alexis Brill.
market, in addition to the SmartLink
reality broadcast platform. This robust
“We are able to monetize content in so many
PinUpSex is part of PornDoe
and direct offers Marketplace.
live broadcast virtual reality system
Premium’s strategic growth that entails
“You will not need any other
has been praised for its advanced
ways that the production costs of VR are very much
of a goal of reaching 50 series/niches by
tracking or promo tools. You will have
applications. With a focus on bridging
the end of 2017.
everything in house: performance,
the gap between adult and mainstream,
worth it. For us, as well as for our users, VR is still in
highest conversion direct offers and
in recent years CAM4 has immersed
development, but it certainly has a bright future
optimization,” the company adds.
itself as a partner to high-end, high-
impact consumer events.
ahead of it.”
For more, visit CAM4.com.
For more information, contact
roald@payserve.com.
COMPANY NEWS
Gender X
Zero Tolerance announces debut of gender-fluid brand
we’re doing to be part of the mainstream movement,” said Tony Cleary, sales
director at Zero Tolerance Entertainment. “So of course we decided to give the
people what they want, and we’re doing it in a way that’s really stylish. Powers
struck the perfect tone with these first few movies.”
That “perfect tone” includes high-style sets, glam makeup and lots of
hardcore action to create scenes that cisgender and transgender people alike
will enjoy.
Releases will be sold through the Zero Tolerance distribution channel. For
more, visit GenderX.com.
Zero Tolerance Entertainment has created a new brand, Gender X.
“It’s about time for a brand that goes beyond traditional gender roles,” said
veteran director Jim Powers. “These films aren’t just for people who identify as
transgender; they just show incredibly hot, erotic human sexuality, period.”
The new imprint is a gender-fluid brand designed to explore the changeable
boundaries of men, women, and all the glorious incarnations in between.
Gender X debuted in May with four new titles on DVD, with plans to release one
title a month after that.
“Fans who were curious about transgender culture began to ask us what
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