Page 55 - AVN September 2016

frictionless billing, designed to ease the process of making
payments at the point of sale. “Twistbox has been focused on
expanding our product offerings and giving users more of an
experience on mobile, instead of just content,” explained Ler
Khodaverdy, vice president of operations for Twistbox. “All while
utilizing our one-click direct carrier-billing (DCB) connections to
provide the easiest payment method on mobile.
“We’ve been experimenting with a true premium mobile cams
experience using our DCB instead of traditional credit card
processing. I think this is an untapped opportunity in Europe and
other prominent markets around the world where DCB is the
preferred mobile payment method. I love seeing all the innovative
new product launches, but the industry needs to ensure we’re not
only building amazing products, but also implementing the most
efficient and successful billing experience for the users. After all,
we’re in the business of making money!”
As boring as processing can sometimes be as a discussion topic
in adult, in many ways it is the most important aspect of running
an adult business because it determines precisely how you will
be making money and it often directly impacts how much you
earn as well. “For 18 years, NETbilling has helped bridge the
connection between the consumer and producer by providing
innovative transaction processing solutions, bundled with
integrated call center solutions, to increase sales and customer
satisfaction,” said Mitch Farber, president of NETbilling. “Credit
card fraud, friendly fraud, and data theft continue to rise,
while NETbilling continues to provide the tools, reporting and
security measures that merchants need to be profitable and avoid
theft. A huge focus on mobile sales, global merchant account
relationships, extensive fraud tools, chargeback mitigation,
tokenization, and expanded call center facilities are just some
of the innovative things that NETbilling and other processors
continue to expand and enhance as we move forward.”
Of course, even the best billing and content won’t amount
to much revenue if you aren’t able to acquire properly targeted
traffic to build an audience. “The big focus for Wister in terms of
innovation this year is all about better targeting and optimization
with Khepri,” said Joey Gabra, managing director of Wister. “We
have built tools and stand-alone solutions that make targeting
and optimization more effective and more efficient than ever!
“Our latest and greatest
stand-alone solution is called
Khepri and we are quite
proud of it, because
companies that want to
harness the power of
algorithmic traffic tracking
are already adopting it inside
adult and mainstream.”
— Joey Gabra, managing director,
Wister/Khepri
First Look
RubyVR Teams With BadoinkVR, VRPorn.com, GameLink
RubyVR is continuing its adult industry rollout, teaming with BadoinkVR, VRPorn.com and
GameLink.com to provide free virtual reality goggles to thousands of new consumers.
In an effort to provide clients with a cost-effective way to introduce consumers to virtual
reality, RubyVR invented and manufactures the Mailer VR goggles as well as a complete line of
virtual reality headsets that work with all smartphones and are compatible with all virtual reality
videos.
The VRPorn.com promotion drove “exceptionally high traffic and user engagement,” reaching
1,000 signups per hour at its peak, according to VRPorn.com’s Daniel Peterson.
“Our site traffic is blowing up with people interested in VR,” said Peterson, the founder and
CEO of GenVR, the managing company of VRPorn.com. “But many of these people are new, have
never tried VR, and don’t even know where to start. So the first thing they need is VR goggles.
“Our partnership with RubyVR and BadoinkVR allowed us to supply a huge amount of VR
viewers to these users efficiently and cost-effectively. The response was overwhelming, peaking
at 1,000 signups per hour. RubyVR handled all the hard work and offered great support, and now
there are a lot of happy new VR users in the world. This is reflected in significant site traffic and
revenue increases coinciding with mailer deliveries.”
RubyVR’s partnership with online retailing and video-on-demand leader, GameLink, to provide
viewers for their current and potential VR customers in conjunction with their new VR site,
GameLinkVR.com, has also had an immediate impact.
“VR is our fastest growing customer segment right now,” explained Jeff Dillon, vice president
of business development & marketing at eLine.com, the parent company of GameLink.com.
“For us to keep growing this customer base we need to get VR and VR viewers in the hands
of potential customers. Since we have tons of standard VOD customers it is natural that some of
them will transition to VR consumption. Thanks to our partnership with Ruby VR we were able
to get viewers in the hands of our customers. Many of our customers are experiencing VR for the
first time and loving it.
“The promotion we ran was so successful we ran out of VR viewers in a month and had to
reorder. Ruby VR has a great turnaround time for reorders, so we didn’t leave anyone hanging.”
GameLink chose an unbranded, all-black version for their promotion. The RubyVR Mailer is
lightweight and durable and can be shipped to consumers with a standard postage stamp. It’s
also designed to facilitate an up-sell to higher end goggles; GameLink up-sold 15 percent of free
goggles recipients to the higher end headset, RubyVR indicated.
The company officially launched in June with an emphasis on its unique ability to customize
orders for any kind of brand, message or website. Along with the technology to manufacture
viewers with a wide range of materials including leather, velvet and latex, RubyVR says it uses
“optically superior” lenses that provide a wider field of view with no peripheral distortion.
Its turnkey service includes custom printing, manufacturing, assembly and fulfillment of the
full line, which is made in Berkeley, Calif., and Google Cardboard-certified.
The team behind RubyVR arrived in adult with extensive experience in high-speed printing and
case making for a range of premium consumer and office products.
“We want to work with everybody,” said Michael Donohue, executive vice president of
RubyVR.
—Dan Miller
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