Page 54 - AVN September 2016

by STEWARTTONGUE
FEATURE
Examining the state of innovation in adult digital media
deeper to find out more about some of the innovations you may not have already
how data is hosted, the ways payments get processed and just about
Adult has persistently innovated the way all kinds of products are marketed,
been hearing so much about.
every other aspect of e-commerce over the years. When free tubes became
“Other than VR, in the area of content production specifically, 4K-6K is now the
the rage and the industry began consolidating in 2006, some of that
standard,” said Colin Rowntree, the founder of Wasteland.com. “What that means
innovative spirit suddenly took a back seat to more immediate needs of companies
is, although no one is really distributing 4K effectively yet due to bandwidth
working to adapt and survive in a rapidly changing ecosystem online. The move
limitations, filming in 4K future proofs studio libraries for when that becomes
toward mobile was led largely by mainstream companies like Apple with iTunes
a reality. For everyone who was around when producers mistakenly claimed
refusing to accept any kind of adult content. Social media was soon dominated by
640x480 was the biggest anyone would ever want, the inevitable march toward 4K
Facebook with strict prohibitions against even showing a nipple in an image on its
is obvious.
platform. Now, adult is once again pushing itself to the front of the line and these
“The other thing to keep in mind is that most 4K cameras do not have the
companies are in the vanguard of what may soon be the way things are bought and
reliable auto-focus functionality that many shooters relied on. So adult filmmakers
sold digitally across all verticals.
are being forced to up their game to adopt ‘Hollywood’ best practices. This is
Much is being made of the virtual reality technology coming out, and there are
important because it results in much higher quality porn and accelerates the pace
a number of great adult companies working diligently to gain a foothold within
of how quickly the glut of free porn online will begin to look stale and out of date.”
that emerging market, but so much is already being done to cover VR, so we dug
Beyond the content realm, a lot of innovation is happening right now in
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