Page 70 - AVN May 2016

by AVNSTAFF
Sexual Kegel routine with both exercise and pleasure in
FEATURE
Healing CalExotics gives back with new Inspire collection
Show in January was at the CalExotics
One of the standouts at the ANME Founders
booth. The Inspire collection, a group of
sexual wellness products, was displayed
alongside literature about a female-centric organization
that would benefit from its sales. That foundation,
The Inspire collection is a line of female-centric
products that are designed to help positively affect
the overall well-being and health of women.
Living Beyond Breast Cancer, has been working with
CalExotics for more than a decade, but this was its
biggest collaboration with the pleasure product giant.
Christina Meehan of Living Beyond Breast Cancer
was there to talk about the Inspire collection, and also
to pick up a check—a very large one in terms of both
physical size and dollar amount. After accepting $18,689
from CalExotics founder Susan Colvin, Meehan stayed
around to share her enthusism for the Inspire line.
“Living Beyond Breast Cancer is celebrating its 25th
anniversary this year. Our goal is to provide trusted
information and a community of support to those
impacted by breast cancer,” Meehan said. “Sex and
intimacy ... is one of our most popular workshops at
our conferences. A lot of women have side effects from
treatment, many of them sexually related. So these
team and I formed a partnership with Living Beyond
Breast Cancer. At that time the first product was
launched, the Papillon Massager, and it has been on
the market ever since. In 2015 we wanted to further
our relationship and charitable contributions with
Living Beyond Breast Cancer, which is where the
Inspire line started.
CalExotics and LBBC started the Inspire endeavor
to expand the strides made with the Papillon
massager. CalExotics made a substantial initial
donation, of over $18,000, to LBBC to establish the
items, and then will continue to donate based on
sales of these items. Over our ten-year relationship,
CalExotics and its partners have raised thousands of
dollars to help fund this amazing cause.
strengthening the pelvic floor muscles with three
different sizes and weights. It’s recommended to
start with the lightest weight and work your way
up to the heaviest. The Vibrating Remote Kegel
Exerciser is designed to help promote a positive
products are perfect for those concerns.”
Meehan, who has been with LBBC since May 2015, is
Is the line targeted at specific consumer
a cancer survivor herself. “I just finished treatment not
long ago and decided to do something more fulfilling
and meaningful. Cancer threw me into menopause,
so that is another crappy part about it. I need these
products in my life. I’m very excited. ...
“I came through such a heavy, heavy thing. And this
groups?
Inspire targets women who are about positively
contributing to this wonderful charity in their
purchase of these high-quality health and wellness
products. These are products that inspire people to
live deeply rich, enjoyable lives.
is light and airy,” she said, gesturing at the pretty-
in-pink Inspire display. Meehan believes these items
should give a big boost to a cancer survivor. “I think it’s
going to help her confidence.”
Now that the products are in stock, it’s time for
retailers to take notice. Susan Colvin and her CalExotics
team were happy to oblige with more information about
this collection devoted to sexual wellness.
What is, so to speak, the inspiration for the
Inspire collection?
The Inspire collection is a complete line of female-
centric products that are designed to help positively
affect the overall well-being and health of women with
a some of the proceeds benefiting Living Beyond Breast
Cancer (LBBC.org). Living Beyond
Breast Cancer is a charity that
provides programs and services
to people whose lives have been
impacted by breast cancer. The
organization is based in the
United States but their services
are available around the world.
When did the idea for the
campaign first come up?
Over ten years ago, we wanted
to create a line of products
supporting a worthy cause. My
How many toys and what kind of products
does the collection include?
The Inspire collection has nine styles—two Kegel
exercisers, two wands, two arousers, a dilator kit,
a panty teaser and breast massager. All Inspire
products are waterproof and made of premium
silicone that is body safe, unscented and phthalate-
free. The powered items in Inspire feature ten
functions of vibration and are USB rechargeable.
Let me tell you a little about
each product individually. The
Silicone Dilator Kit is designed
to help women maintain
vaginal health and improve
physical comfort during
intercourse. The kit
offers five graduated
sizes that are
ergonomically curved
and easy to use. The
Kegel Training Kit
is designed to
assist in
mind. It can be used with or without the remote.
The Vibrating Remote Intimate Teaser is a versatile
massager that is design to fit comfortably in a panty.
The remote is discreet, shaped like a compact with
a built-in mirror. This makes its perfect for pleasure
anywhere. The Vibrating Remote Breast Massager
is designed to gently stimulate breasts. This is the
ultimate device for those that love intense nipple
stimulator or endeavor to relieve soreness. Its
design allows it to fit comfortably in most bras. It
also comes with a compact-shaped remote.
The Vibrating G-Wand is a multi-directional
massager that flexes and bends with you. Its
functionality and sleek design help women to
have ultimate control during use. The Vibrating
Ultimate Wand is a full body massager designed to
be used on any body part. It’s discreet enough to
be left on someone’s night stand without worry.
The Flickering Intimate Arouser helps stimulate
any erogenous zone with its intense flickering tip.
The Pulsing Intimate Arouser enhances arousal and
intimate sensitivity with its soft nodules.
Which POS and marketing materials are on
offer alongside the Inspire collection?
Inspire offers two point-of-sale displays along with
signage and marketing collateral with purchase of a
minimum quantity of products. The two point-of-
sale displays are for the Vibrating Remote Breast
Massager and Vibrating Remote Intimate Teaser.
Both are perfect for the retail environment, giving
consumers the opportunity to touch and feel these
products. The displays are limited; contact your
distributor for more information.”
How long will you pursue the campaign?
We have been in a partnership with Living Beyond
Breast Cancer for over 10 years. CalExotics has
a long history of supporting charitable causes
impacting the lives of women. Since its inception,
CalExotics has donated $1 million, not including
the hours that our employees contribute.
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