Page 68 - AVN May 2016

by SHARANSTREET
What’s Next for Nexus
U.K. brand is back in the USA with more to offer
FEATURE
quality pleasure products will have cause
This month, Americans who appreciate high-
for celebration. For the past five years, U.K.
brand Nexus has been operating under a legal
agreement that prohibits the sale in the U.S. of
certain products. That prohibition ends May 15. After
that, retailers will be able to get their hands on all
Nexus items from American distributors.
“We are really excited to be back in full force,” said
Monique Carty, managing director of Nexus. “Even
with the five-year hiatus, our brand has remained
strong in the USA and we are still contacted daily
from customers across all channels about selling the
prohibited items.”
Many of the unavailable products are aimed at
men, which reflects the company’s original focus
when it started back in 2005. “The creator felt that
there was a gap in the market at the time,” Carty
said. “Although there are more male-focused brands
in the market now, I still feel that Nexus offers
something different to the market. We’ve never
wanted to be just another brand and always strive
to be innovative. In the last five years we have also
launched two female products from our sub brand,
Nexus Femme, and will be striving to be recognized
as more than a ‘male brand.’”
Highlights of the relaunch include the Revo
rotating prostate massagers and new packaging and
pricing for the hard prostate massagers.
A lot has changed for Nexus, from new products
to a whole new team. Carty talked about where the
high-end brand is now and where it’s going.
“Our team has changed since our inception. I have
been with the company for the last three years and
have been building the foundations for our full U.S.
comeback the last two,” said Carty. “My background
in the industry spans over 12 years and during that
time I have been exposed to all channels of market.
Kerri Middleton has recently joined us and brings
with her nine years of experience in the industry.
She has also worked across numerous channels from
distribution, stores and a top luxury brand. Between
us I feel we are in a very good position to push Nexus
With a larger range
and a new team with a
wealth of experience,
we are in a great place
to fully re-enter the
U.S. market
— Monique Carty, managing
director of Nexus
to the next level.
“In the last five years we have learned
a lot as a brand,” Carty added. “With a
larger range and a new team with a wealth
of experience, we are in a great place to
fully re-enter the U.S. market.”
Carty pointed out one move made
by Nexus. “We have opened our own
warehouse in New Jersey to ensure that
our customers get the best and most
convenient service possible.”
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