Page 54 - AVN May 2016

by STEWARTTONGUE
FEATURE
IN
May of 2015 Google announced that
more searches were taking place on
mobile than on desktop in ten major countries,
including the United States and Japan. To put
that in perspective, Comscore had previously
reported that mobile search was 29 percent
of all searches as recently as Q4 of 2014. With
that level of sustained growth and new audi-
ences coming online for the first time via mo-
bile devices every day, the speed of change—in
viewership, billing practices and technology—is
also becoming difficult to keep pace with for
many business owners. AVN sought out lead-
ing experts in the field to provide information
that should be useful in successfully charting
the mobile future.
54 | AVN.com | 5.16
We believe that the ad blocking will have no
real impact on the advertising market, but it will
more likely hurt the content providers and site
operators rather than advertisers.
—Carmen Lumina, BitterStrawberry
“The mobile landscape has been pretty dramatic in the last 12 months,” said Joey Gabra of Affil4You.
com. “We are seeing a massive surge in the acceptance and advancement of VR technology. We are
becoming more and more regulated by mobile carriers in Tier 1 countries while we are also seeing
growth and unexpected success in the Tier 2 and Tier 3 countries. The mobile carriers themselves are
competing against each other with more liberal data plans and friendly price points for their users,
which in turn affects our business models. We haven’t yet determined if this affects us positively or
negatively... but so far it seems it’s a little bit of both, dependent upon the local economy and which
country or carrier is being used.”
The density of that statement gives you a good idea just how often and in how many ways mobile
content distribution continues to evolve. Stefan Muehlbauer, director of marketing and sales at
Brokerbabe, agreed. “The Directcarrier billing opportunities are getting more rare and more regulated.
The industry adapts and goes again more into apps and dating. This progress will continue. I think the