Page 52 - AVN May 2016

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“It’s about personal relationships,” said Efron,
the VP of ImLive and PussyCash. “It takes time.”
Meanwhile, TrafficPartner co-owner Michael Reul
assured, “You don’t have to screw people to be
successful.”
CCBill’s Ron Cadwell, who is in his 21st year in
business and his 16th year conducting The Phoenix
Forum, told the audience, “You can only do so
much in a day. You can work your 16-hour days,
but at a certain point you need to hire that next
person. Don’t be afraid to hire that next person.
“Whether you’re going from one employee to
two, or 400 to 450, realize these other people can
help you grow. We have 500 employees and I just
approved two new people today.”
The day started with an informative discussion
moderated by ASACP Executive Director Tim
Henning about “Regulatory Changes” affecting
the industry. The well-versed panel included
Stephen Winyard (ICM Registry), Peter Phinney
(Porn Guardian), Eric Paul Leue (Free Speech
Coalition), Cathy Beardsley (SegPay), Raja Roy-
Choudhury (Chargeback Help) and seasoned
attorney Corey Silverstein.
Noting there are “5.5 to 6 million sites that
hold adult content,” Winyard warned the looming
topic of age verification in the U.K. continues
to be “one of the most highly complicated
regulations to ever hit the industry.”
“The pressure is as high as it’s ever been,”
Winyard said, adding that if the regs are approved
they could potentially be “very draconian.” “Watch
this space. Many other countries in the world are
watching to see what happens.”
Sure Bets Highlights of the event included the Casino Secrets closing party,
sponsored by ImLive and CCBill, and the House of Slam III, sponsored by Adnium.
FEATURE
52 | AVN.com | 5.16
Peter Phinney, who along with his
partner Dominic Ford battles content
piracy for about 400 clients, said producers
should make it a routine to copyright their
finished title before it’s released; the cost
to do it is $55 and could end up netting
you tens of thousands in the event of a
lawsuit.
“You should build that into your
production scheme,” Phinney said. “I
encourage you to.”
Nowadays, if original, or “work-for-
hire” music is playing during the intro
to a movie or the B-roll footage, that can
be grounds for a copyright infringement
suit if your movie ends up on a tube site
without your permission. Rights holders
could sue for performance royalties,
statutory damages and legal fees, Phinney
said.
“Hire someone who can come at this in
a logical and linear way rather than from
a point of anger,” Phinney urged.
SegPay’s Cathy Beardsley added, “Visa
and Mastercard will act upon something
that is copyrighted.”
The FSC’s Eric Paul Leue pointed out
the government doesn’t necessarily want
to deal with regulating the adult industry.
“That’s why self regulation is key,”
Leue said. “And that’s why working
together and standing united is incredibly
important.”
For additional coverage of 2016 The
Phoenix Forum, visit AVN.com.