Page 42 - AVN March 2016

The annual legal panel did not disappoint either, delivering an hour of essential
information for industry professionals courtesy of seasoned attorneys J. Michael
Murray, Clyde DeWitt, Corey Silverstein and Larry Walters, who moderated.
Murray is leading the adult industry’s ongoing litigation regarding 18 U.S.C.
2257, 2257A, the federal record-keeping statutes that govern sexually explicit
material in the U.S., in Free Speech Coalition v. Attorney General.
FSC has argued that 2257 is an unconstitutional violation of the First and
Fourth Amendments of the U.S. Constitution, while the Justice Department
disagrees, saying the law does not impose an unconstitutional burden on
producers of adult content. Both sides made their most recent arguments in the
U.S. 3rd Circuit Court of Appeals in Philadelphia in December.
“Perfection is the minimum requirement for 2257A,” Murray warned. “You
better be vigilant and you better be achieving perfection.”
The topic of the presidential race came up, creating some interesting remarks
about which Republican candidate would be the worse-case scenario for the adult
industry’s interests.
“They’re all bad,” Clyde DeWitt said.
Michael Murray concluded that Texas Senator Ted Cruz would create the most
headaches: “He’s the most conservative. He appeals to the evangelicals. He has
slammed the Supreme Court. He would be in my opinion the worst option.”
Silverstein said that if a Republican was elected that “Donald Trump probably
for our purposes would be the best one.”
“Frankly, I don’t see him giving a shit [about adult entertainment],” Silverstein
said. “But I think he’s an act, an entertainment act. And it’s a shame he’s gotten
this far.”
The final day of education started with “The Do’s and Don’ts of Successful
Media Buying” panel moderated by DigiWorld Partners’ Nigel Williams.
He led a spirited discussion with fellow experts Brian Elkan (Affil4you),
Geoffrey Bonnechere (TrafficStars), Alex Lecomte (JuicyAds), Brent Simpson
(Revolution Force) and Chris Lebrun (Etology).
One thing the group agreed on was that buyers should be asking a lot of
questions.
“Especially if you’re not a seasoned media buyer,” Williams said.
“Start small and scale quickly,” added Lebrun.
Elkan maintained that “tracking is the No. 1 thing in buying traffic. … My
philosophy is the more tracking the better.”
On the importance of retargeting, Bonnechere noted that “only 2-3 percent of
users buy the first time.”
“The other 98 percent will buy upon returning,” he said, adding that negative
retargeting is also key so that “you only pay for traffic that hasn’t bought your
product.”
Pete Housley, the founder of PornStarTweet, moderated a strong panel titled
“Rules of Engagement: How to Optimize Your Social Media Imprint.”
His panelists included Lauren MacEwen (7Veils), Christophe Peyras (Streamate)
and Dan Leal (Immoral Productions).
MacEwen said placing a link in the first 1/3 of your tweet improves click-
through ratio on Twitter by 30 percent. Leal, who runs several social media
accounts promoting his production company and live shows, reminded attendees
to not forget about adding some personality to your posts, such as “a funny
picture.”
Peyras, who runs social media for Streamate, agreed. “Don’t spam, make it
original,” he said.
Housley imparted perhaps the most sage advice of the session, concluding with
“Remember, social media has to be social.”
And its importance shouldn’t be discounted.
“This is not your receptionist’s job. This is your brand,” Housley said.
GFY Award Winners Announced at Internext Expo
The always raucous GFY Awards were announced January 18 at Vinyl Nightclub. The following are the winners in alphabetical order. Above, GFY’s Eric Matis and
Shirley Lara of Chaturbate; Yuval Kijel of Cambuilder; Axel Vezina of CrakMedia, Mitch Farber, who belted out heavy metal classics; and the Mojohost team.
Best Adult CPA Network
CrakRevenue
Best Advertising Network
JuicyAds
Best Affiliate Manager
Nancy Moore (Cherry Pimps)
Best Affiliate Program
Cambuilder
Best Cam Studio of the Year
Studio20
Best Company Rep in GFY
Andy Wullmer
Best Content Provider
AdultCentro
Best Dating Company
Adult Friend Finder
Best Designer
Zuzana Designs
Best Hosting Company
Mojohost
Best IPSP
CCBill
Best Live Cam Company
Chaturbate
Best Mobile Ad Network
Bitter Strawberry
Best Mobile Company
Affil4you
Best New Paysite
FakeCop.com
Best Overall Company of the Year
Bitter Strawberry
Best Payment Service
Paxum
Best Webmaster Tool
NATS
Hall of Fame
Boneprone
Innovative Company of the Year
ModelCentro
Most Popular GFY Member
JFK
Newbie of the Year
imob-nl
Troll of the Year — Tie
Baddog
Currentlysober
FEATURE
Webmaster of the Year
Kenny B
Best Content Partnership
Pornhub
Best Content Producer
Brazzers
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Best Merchant Services
Epoch
Business Person of the Year
Nik Tamer
Chaturbate Female Empowerment Award
Danni Ashe