Page 54 - AVN July 2016

Prince Yahshua’s line in addition to office duties
supporting Jordan’s websites. And there is his
national sales manager, Rob Serota, a fixture at the
company since the late 2000s.
“My theory on sales people is so many people
have been in this industry for 30 years,” Jordan
says. “I always try to go outside the box to hire
people that are unaffected by the previous trends of
the industry or what’s happened in the past or how
things were done in the past.
“I think I’m the same
person I was 10 years
ago. I think that
contributes to my
success to this day
because I haven’t
changed at all.”
“I think it’s important that as a company I
haven’t had five different sales people coming
through my door. I think distributors and retailers
respect being able to talk to the same person all the
time and not having a new person in there every
year. And that’s always a challenge in the industry
to find really good people.”
His web presence—JulesJordanVideo.com and
JulesJordan.com—has become an integral part of
Jordan’s arsenal in recent years.
“We trade traffic with all the top sites out there.
We convert well for them and our traffic converts
well for everybody else, too. That’s kind of a good
way to monetize our traffic that comes in,” Jordan
says. “I think we have a lot of unique members to
our site because it’s such a unique cross section
of content and genres. The revenue that’s brought
in every month has really helped us to have the
budgets that we have these days.”
Jordan pointed to the importance of taking
control of his online presence by hiring an in-
house team, rather than commissioning an outside
company.
“It’s important today to be able to hand-craft
your website. I took the mentality of a mid-2000
website and I figured I’m just going to do it
grassroots,” Jordan explains, noting his webmaster
Ezra leads an efficient three-man team.
“We have a domain that generates organic
traffic, meaning you don’t have to search a million
places—people know to come to my site for
content. People are typing my name into the URL
which is an invaluable thing. It’s the only way you
can have a great website these days to have that
organic traffic. Otherwise you’re paying out 50
“Of course that adds to my crazy life, too, because
I want to put scenes up right away, take things down,
change things. But I think all that’s important to have
a site where it really looks like somebody’s emotionally
behind it and not just a content machine.”
Jordan says his site was one of, if not the first to
show 4K content.
“And that’s one thing that’s driving technology
is adult sites are some of the forerunners for 4K,”
he continues. “First of all you can’t really download
Hollywood movies unless it’s ripped, and they’re not
available in 4K unless they’re up-res-ed or something.
“But our content is truly available in 4K downloaded
to your computer. And a lot of our fans are putting
them on their drives and plugging them right into their
4K TV. And you have the best porn you could ever
imagine, better than any Hollywood resolution in some
cases.”
Jordan continues, “It’s one of those things you always
hear adult drives technology and we’re providing a
pretty interesting experience for fans. And I’ve always
been about new technology.”
The trick, however, has been driving traffic from the
more information-based JulesJordanVideo.com, which
contains free trailers, photo galleries and full-length
movies, to JulesJordan.com.
“Because you have two different mindsets: you
have the people that want to see a movie in a linear
fashion that are fans that are used to seeing that and we
provide all the information for that. And then you have
fans that are used to seeing scene by scene, a la carte,
subscription-based content, too,” Jordan says. “Usually,
what we have to do is we have to treat JulesJordanVideo
as an information site and still funnel the traffic to
FEATURE
percent, 30 percent all day long for people sending
you traffic. The revenue’s just not there.
“Since I did have such a strong brand we decided
to bring it in-house, keep it small and tight and do
everything premium.
54 | AVN.com | 7.16
JulesJordan.com, but JulesJordanVideo is a great source
for free content and previews of things to come. And
with social media people pick that site apart all day and
post stuff on Twitter.”
Jordan points to the delicate dance of prioritizing
scenes for release on DVD or for his website. Often
times, as with most of his business, it’s a gut decision
and he tends to “go with the flow.”
That kind of fluency has helped him stay inspired
as he makes his way through his 20th year behind the
camera, leading to a remarkable collection of AVN
Awards that place him among the winningest producer/
directors of all time with more than two dozen trophies.
In January at the 33rd annual AVN Awards Show,
his namesake studio received honors for Best Gonzo
(Eye Contact), Best T/A Movie (Bra Busters 6) and
Best Anthology Movie (Oil Overload 12), while Jordan
claimed the Best Director - Non Feature award for Jesse:
Alpha Female.
Alpha Female was the first gonzo showcase for his
contract girl, Jesse, the AVN Hall of Famer formerly
known as Jesse Jane, whom he signed to a two-year,
exclusive deal in 2015.
“If I was ever going to have a true contact girl I
wanted to have someone that’s worthy of having
an exclusive arrangement with because it is a big
responsibility,” Jordan says. “With Jesse we try to put
her in all showcases because that’s kind of what fits the
way we shoot.
“What I shoot is more like a sporting event like UFC
as opposed to a film that some other people shoot. But
I still think that we provide interesting perspectives.
Sometimes there’s a tease with all sex; sometimes
there’s a little scenario. But I think what we shoot has a
more universal feel.
“Jesse’s been great; she’s got a great fanbase. It was
a real statement to be able to get her at the time we
got her. I think we gave her a whole new set of fans.
Of course we shot her first anal scene which was a big
thing and people loved that.”
Jules Jordan poses with Riley Reid, Abella Danger, Keisha Grey, Jesse and
Abigail Mac, who signed at the Jules Jordan Video booth at the 2016 AVN
Adult Entertainment Expo.