Page 53 - AVN July 2016

most popular paysites on the internet and it’s been a
good transition.”
Jordan started distributing Blacked.com, the 2016 AVN
Best Membership Website, in the summer of 2014; he
picked up Greg Lansky’s sister site, Tushy, an all-anal
venture, in August of 2015. Those two sites and Lansky
combined for 16 AVN Awards in January.
“I mean you never know. It’s always a gamble,” Jordan
says. “You never know how a product’s going to be
received. But luckily the distribution chain trusts what
we introduce into the market. … In some cases it can
affect my sales, too. So I’m kind of putting my neck on
the line bringing the stuff into the market. So it’s an
interesting perspective to see it all the way around.”
Blacked and Tushy aligning with Jordan is an example
of a distribution success story on the highest level.
“That’s what we try to do. When it takes on a life of
its own like they have, sometimes it can eclipse other
things that we do,” Jordan adds. “But there’s a market for
everything. There’s a reason why what he does penetrates
deeper than what other people do. It’s just a perfect time
for that product and that’s unique from what pretty much
anybody else does.”
Jordan showed his willingness to diversify his suite of
offerings in March 2013, when he announced he would
be distributing DVDs for the San Francisco-based
Kink.com, the world’s largest producer of BDSM and
fetish entertainment, featuring content shot for some of
the company’s most popular websites.
“Kink was a great pick-up,” Jordan says. “There hasn’t
been anyone significant in the BDSM or bondage market
since Bizarre, and Bizarre kind of stopped doing stuff for
a few years and what-not. And the interesting thing about
Kink was, they were using a lot of the mainstream adult
stars for their BDSM titles. So there’s kind of a crossover
of interest there where they can benefit off the star power
of a certain star which may turn the mainstream porn
fans into a fan of BDSM.
“A lot of their elements and their whole look just had
a great look to it and the way they package their stuff
with the girls’ compliance statements before and after the
scenes. It shows that they really have fun. We had been
back and forth for years about possibly doing something.”
Meanwhile, Jordan says he was aware of what Amateur
Allure was doing since the early days of the Internet,
securing a deal to bring their web content to the DVD
market for the first time in July 2013.
“They always had great casting choices and unique
girls that weren’t over-shot,” Jordan recalls. “Pretty much
true amateur girls. I thought they had an interesting,
clean look that would be good for the movie market,
DVD broadcast, VOD, etc. And that’s been a great
relationship. It’s something that diversifies our monthly
releases.”
That Jordan has arrived at this point of his career is all
the more impressive considering he’s self-made. Twenty
years ago, the former high school wrestler was working
at an adult video store in Philadelphia when International
Video Distributors (IVD) founder Frank Kay hired him to
do sales.
After two years of long drives to find girls willing to
shoot amateur scenes, he directed the first full-length
“That’s what’s good about having your own
company … you don’t have to compromise and
you can do what you want when you want
without compromise.”
—Jules Jordan
movie of his career in 1998 for Kay’s Pleasure
Productions, releasing Live Bait. Eighteen years later,
his personal catalog totals more than 220 titles,
while he’s distributed hundreds of others during the
past decade.
“I think I’m the same person I was 10 years
ago,” Jordan says. “I think that contributes to my
success to this day because I haven’t changed at all.
I don’t know if that’s a good thing or a bad thing
sometimes. But I’m happy with where I’m at right
now. I haven’t had to compromise anything.
“That’s what’s good about having your own
company … you don’t have to compromise and
you can do what you want when you want without
compromise.”
With a team behind him that’s now 20-something
deep hustling full time at his headquarters in
Chatsworth, California, Jordan is able to pick and
choose when to shoot the next fresh face, take a
lap through the office or even get away to exotic
destinations. While his work-life balance is healthy,
he says business is always being done, even if
he’s parked on a beach filming a big-wave surfing
competition with a drone camera just for fun.
“It’s always on my mind, whether I’m in Hawaii
or Tahiti, there’s always some work going on,”
Jordan says. “There’s a never true vacation … I still
have to stay on top of it. Fortunately, I’m not really
driven by money, so it’s not like I’m salivating to
get releases out all the time. I have good people
working for me.”
People such as Elliot Clixx, whom Jordan met
in 1998 during a trip to Mexico for Pleasure
Productions. His long-time right-hand man on the
set, Clixx shoots stills and does video when Jordan
performs and now also does the videography for
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