Page 108 - AVN January 2016

PLEASURE PRODUCTS
Don’t Put a Square Peg in a Round Hole
Tantus, Inc. has added a Sport Harness Kit to their
growing strap-on harness collection. The kit features
a vibrating Velvet Harness and the classic Sport dildo.
The Sport was introduced in late 2014 and, according
to the company, has been selling well domestically and
internationally.
“Sport is the most harness-compatible dildo we’ve
ever made,” said Metis Black, President of Tantus. “It’s
the perfect medium-sized toy with a subtle head, and
a teardrop-shaped base that fits around the vulva
comfortably in a harness. Putting this kit together was just
a no-brainer.”
The Velvet Harness is machine washable fits up to 60”
hips, and comes with a vibrating bullet.
The Sport Kit is currently available for order in black
and purple.
B Swish Announces Its First Wireless Remote Plug
Boutique brand
B Swish has
introduced the
Bfilled Classic
Unleashed, its first
wireless remote-
controlled plug.
The Bfilled Classic
Unleashed opens
new doors with
a thoughtfully
designed tapered
tip that’s ideal for
beginners, and a
broad base with
a pull-string. The
petite, body-safe
plug will provide
hours of powerful
five-function
pleasure.
The Bfilled Classic Unleashed is battery
operated and made from nonporous, body-
friendly PU-coated ABS plastic, making it
easy to clean and versatile when it comes
to choosing lubricants. The ergonomically
designed wireless remote lights up for easy
play in the dark. While the plug is safe for
waterproof fun, the remote is best left out of
the tub.
B Swish in-house
educator Barney said,
“This is a new segment
for B Swish that we can’t
wait to explore. With
unique features including
wireless functionality,
body-safe materials, and
an eye-catching design,
all at an affordable price,
we believe individuals
and couples will welcome
the Bfilled Classic
Unleashed with open
arms.”
As a member of B
Swish’s Classic Line of
personal massagers, the
Bfilled Classic Unleashed
comes with a storage pouch and is available
in Cobalt, Rose and Black. The Bfilled Classic
Unleashed arrives in eye-catching packaging
that is tailor-made for in-store presentation.
Learn more about the Bfilled Classic
Unleashed with multilingual educational flyers
and online marketing support on B Swish’s
B2B site at us.bswish.com or email
info@bswish.com.
PHS International Co-Founders Celebrate 20 Years in Business
On the heels of co-founders’ Chuck Harnish and Jim
Horne’s silver anniversary—25 “lively and lovely years”
together—PHS International is celebrating 20 years as a
proud purveyor of sex toys and intimate accessories.
The power couple were the first to expand the adult
market for gay men, LGBTQ and BDSM enthusiasts through
fully merchandised and packaged product lines and have
put PHS International on the map as a go-to source for
products that express consumers’ personalities.
PHS International was founded in 1995 following a local
Arizona merchant’s request for a line of pride jewelry, and
once word spread of the company’s fast-selling colorful
inventory, its catalog went from a handful of SKUs to more than 5,000.
“The mainstream demand for pride gear was huge and retailers wanted
everything from apparel to home décor, so Jim and I set to work not only
to stock stores fast but also to help them create inclusive and welcome
shopping environments,” Harnish said. “No longer delegated just to a single
rainbow-colored corner, our pride merchandise—now known as Gaysentials—
is sold in every continent except Antarctica.”
It wasn’t for another 10 years until PHS International entered the adult
arena, which was in need of gay representation. Harnish and Horne
decided to create a full line of products marketed specifically to gay men
with packaging and a brand name—now known as M2M—that accurately
reflected their target audience. M2M became the very first adult product
line to feature two men on the front of its packaging and made history by
marketing to the gay community. Today, M2M offers a range of essentials,
including BDSM and cock-and-ball products, at competitive price points.
“We started the plan-o-gram approach with our 3-foot-
by-8-foot wall display and the incredibly successful
M2M launch paved the way for our other branded lines,”
Harnish said. “Knowing that a lot of companies were
manufacturing similar goods, we decided to create
full-line branded goods with eye-catching packaging.
We essentially treated packaging and merchandising
as importantly as the manufacturing of the products
themselves. And when we introduced M2M at our first
ExpoMark show, industry vets were impressed by its
quality and cohesive displays.”
Since then, PHS International has debuted more
popular lines of products, including H2H (Heart to Heart) beginner BDSM
gear marketed to heterosexual couples, Fresh! vegan fetish toys and vibes,
Bijoux de Nip nipple hand-beaded clamps, and With Attitude novelties.
Their recent product releases include solid stainless steel cock rings in
various colors and styles, Bijoux de Nip handcrafted pasties, and Ka-Pow
Color! brightly colored leather gear.
“We are absolutely delighted to be celebrating two decades as adult
industry innovators together after twenty-five wonderful years as partners
in business and in life,” Harnish said. “We have always been—and always will
be—a small company and to have made it so far in this competitive industry
shows that PHS International holds a strong and respected position. We look
forward to creating even more products and collections that speak to our
loyal customers’ needs and wants.”
For more information about PHS International, visit PHSWholesale.com or
email chuck@phsintl.com.
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