Page 40 - AVN August 2016

NEWS BRIEFS
Traffic Force
Vivid TV TEXXXAS Girlfriends Films
Traffic company
Studio inks pact with
August dates set for
Studio donates to Santa
narrows its keyword
Totalmedia Solutions to
new fan event in
Barbara Avon 39 Walk
targeting
expand TV distribution
Houston
to End Breast Cancer
Traffic Force is introducing granular
Adult entertainment company
The TEXXXAS fan event will debut in
Girlfriends Films aims to bring
settings to allow media buyers to target
Vivid Entertainment has inked a deal
Houston August 17-20. The multi-day
awareness to the fight against breast
specific phrases and search terms
with Totalmedia Solutions S.A. to
party will feature an expo in which
cancer with a donation to the Santa
without including more general results.
expand Vivid TV across Europe and
attendees can meet their favorite adult
Barbara Avon 39 Walk to End Breast
“It’s all about getting exactly the
Africa.
stars with additional nightly events.
Cancer scheduled to take place
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right traffic with each buy,” said Ross
“Totalmedia is highly regarded as
“The adult entertainment fans
September 10-11, 2016, in Santa
of TrafficForce.com. “You can now
the most successful marketing agent of
of Houston spoke and Houston
Barbara, California.
pick up clicks that target this exact
adult entertainment content in Europe.
Nightmoves and I listened. We wanted
This 39-mile walk that spans a two-
search query www.porn.com/videos/
I had personal experience in working
to bring an XXXciting event similar to
day weekend invites participants to
search?q=black+lesbian as an example,
with the firm when it handled Sapphire
what I did in the past with Lonestar
“crush fear, doubt and breast cancer—
without including any general terms
Media International. I am very pleased
Pornutopia,” said John Gray, president
one persistent step and donation at a
in your keyword strategy, and in
to have them on board with Vivid
of TEXXXAS. “We were able to
time.” Through donations, the program
some niches that becomes extremely
starting August 1st,” said Michael H.
return to the newly remodeled Hilton
assists thousands of women each year
important. Two sites about blondes
Klein, president of broadcasting and
Houston Southwest, which was home
by helping those who are at risk or
may both benefit from aspects of that
internet for Vivid.
to Pornutopia III, so it will be a familiar
diagnosed with the disease today, and
keyword, but a Teen site getting Blonde
VividTV, available to North American
venue for all past attendees.”
also funding research to find better
MILF clicks or a MILF site getting
cable and satellite homes, launched the
After the expo closes for the day,
treatments for the future.
Blonde Teen clicks can quickly devalue
VividTV Europe 24/7 adult channel
the nighttime events will take place.
Moose, president of Girlfriends
the overall impact of the traffic. Traffic
in 2014. Designed for the European
The opening night party will take place
Films, said choosing this charity was a
Force granular targeting gets you only
viewer, it combines local content with
August 17 at the Men’s Club, 3303
no-brainer. “Our original films are all
the specific targets you want.”
Vivid’s programming. The company’s
0.0.0.100 0.0.0.75 0.0.0.50 Sage Road in Houston. On August
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about women, and we want to show our
0.0.0.10
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When your site earns money from
VOD service, also offered throughout
18, the Ritz Cabaret (10520 Gulf
support by bringing awareness to this
traffic interested in “blonde lesbian
Europe, is customized to the needs of
Freeway, Houston) hosts a fashion
battle that more and more women are
MILFs,” that doesn’t mean it will earn
each affiliate.
show sponsored by Adam & Eve. Vivid
facing every day.”
as much from traffic for “lesbian” or
“In addition to our explicit network,
Gentlemen’s Club will host parties the
In addition to the Santa Barbara
“blonde.”
VividTV Europe, we have created a
last two nights, with a grand finale luau
event in September, several walks
Traffic Force now offers three ways
new soft erotic channel under the Vivid
on August 20.
supporting Avon 39 are slated from
to get traffic, with each method delving
Touch brand, with the launch scheduled
Note: After press time, the location
this summer in various cities, including
deeper into the pool for more narrowly
for this summer,” Klein said. “We are
for the TEXXXAS expo was moved
Boston, San Francisco, New York,
defined matches. “You can start with a
also readying a second explicit channel
to the Holiday Inn Southwest after
Houston, Washington, DC and Chicago.
general target and then gradually kick
for introduction in the fall of this year.
anti-porn activists lobbied the Hilton
Girlfriends Films invites colleagues,
out underperforming keywords as you
Totalmedia will be offering all three
chain to rescind its agreement to host
fans, and friends to join them in the
drill down to only the most productive
networks to operators immediately
TEXXXAS. The new location is at
effort by donating or signing up to
sources,” Ross said.
when they come on board.”
11160 Southwest Freeway, Houston.
participate in a nearby walk for
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To learn more, visit TrafficForce.com.
For more, visit Vivid.com.
Check Texxxas.com for updates.
Avon 39.
LEGAL NEWS
ExoClick Debuts Pre-Roll In-Stream Video Ad Format
Exoclick has launched a pre-roll in-stream video ad format compatible with all
Insider video ads have an average CTR of 1.84 percent, the highest click-through rate
major video players that use Flash and HTML5. The format can also be integrated
of all digital ad formats,” he continued. “This can be pushed even higher because of
within custom players.
the creative potential to engage consumers with this new ad format.”
“ExoClick is the first advertising network to bring this format to the adult
The ad format is inserted at the beginning of existing video content on a publisher’s
market,” said Benjamin Fonzé, ExoClick’s founder and CEO. “Pre-roll video gives
site such as a movie scene or trailer. The video ad will automatically play as a pre-roll ad
marketers the capability of getting ads in front of premium video content on
when a user clicks to play video content. The ad’s content is customizable with clickable
publisher sites.
calls to action to encourage consumers to click through to the product or offer.
“This format already has a high click-through rate and according Business
For information, email help@exoclick.com.
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40 | AVN.com | 8.16