Page 64 - AVN August 2015

PLEASURE PRODUCTS
Diamond Products Adds Sir Richard’s Condoms to the Family
Diamond Products, parent company of pleasure
product giant Pipedream Products, has made its third
acquisition, adding Sir Richard’s Condom Company
to its family of brands. Diamond Products is also the
parent company of Jimmyjane, creators of design-
forward high-end pleasure toys. Together, the three
Diamond Products brands encompass a wide swath of
territory in the sexual health and intimacy field.
Since its inception, in 2009, Sir Richard’s has
shaken up the condom industry by creating premium
vegan condoms and removing the harsh chemicals—
such as parabens, glycerin, and spermicide—found
in many common condom brands. Sir Richard’s
also promotes sexual health and donating to global
communities in need with the company’s “Buy One
Give One” policy.
“Sir Richard’s Condom Company demonstrates
the power of a good brand. They have been able
to penetrate a robust industry with innovation,
and also lead by example, showing how companies
can leverage sales and growth to impact global
humanitarian efforts,” said Robert Rheaume,
president of Jimmyjane, “We are proud to align with
them under the Diamond family and grateful to Nick
Orlandino, chairman of Diamond Products, for all of
his work to make this deal happen, and his continued
efforts to elevate the category of pleasure.”
Following its socially conscious mission statement
that “doing good never felt better,” Sir Richard’s
Health and donated more than 3 million condoms
to international communities in need. Their PETA-
approved, vegan-certified latex condoms can be found
in Whole Foods and other natural grocery stores as
well as leading major drugstore chains nationwide.
Sir Richard’s Condom Company exhibited at
last month’s ANME Founders Show as part of the
Jimmyjane booth. This was not the first time the two
companies have been presented side-by-side. Both
Sir Richard’s and Jimmyjane have had a history of
partnering together on cross promotions and events
since Sir Richard’s was first introduced in 2009.
Condom Company has teamed up with Partners in
“Jimmyjane has become known for our
collaborations and partnerships with like-minded
creative and brands. We see a lot of synergy between
Sir Richard’s and Jimmyjane. The two brands have
taken a similar approach to two different aspects
of sexuality. Sir Richard’s has changed how the
consumer thinks about their category. Their use of
innovation, education and their dedication to the
global community is very much aligned with how we
approach our business at Jimmyjane,” stated Robert
Rheaume, president of Jimmyjane.
For additional information and PR inquires, contact
mollym@jimmyjane.com.
Topco, Pornhub Launch TwerkingButt
Adult novelty manufacturer Topco Sales has released the Pornhub TwerkingButt,
which uses an interactive high-tech app to create sensual motions and sensations.
Created in partnership with Pornhub, the TwerkingButt is made of Topco’s
patented Cyberskin. Powered by Bluetooth technology, it provides an interactive
experience featuring multiple twerking patterns, customizable patterns and
vibrations, and simulated body heat.
The TwerkingButt can be custom
controlled with the included remote
or via a smartphone/tablet (Android
or iOS). The TwerkingButt was
unveiled at ANME in Burbank last
month.
“It took us over two years to
bring TwerkingButt from concept
to reality. Our development team
worked tirelessly to combine the
latest wireless, app and optical
technologies as well as our patented
Cyberskin, which simulates the
sensual feel of true skin-to-skin
contact,” said Michael Siegel,
COO of Topco Sales. “With the
included virtual reality goggles
and downloadable 3D content,
it becomes a truly immersive
experience.”
Using the TwerkingButt’s
companion app, a user can control every aspect of the experience, from motion
to music, so the twerking and vibrations can be synchronized to users’ musical
playlists for a personalized pleasure experience.
“We can barely contain our excitement for the new Pornhub TwerkingButt,”
says Corey Price, Vice President, Pornhub. “I think we can honestly say that the
release of our new product will mark
a new benchmark in the convergence
of emerging technology and
immersive pleasure to deliver one of
the most lifelike sexual simulation
experiences on the market today.”
The TwerkingButt is scheduled
to hit retail shelves in August both
in the U.S. and internationally.
The device will be available in
two different versions: classic
and deluxe, which includes the
warming feature. The TwerkingButt
companion app, which can be found
on Google Play and the iTunes App
Store, is available free of charge and
can be used instead of the wired
remote control.
For more information, visit
TwerkingButt.com. For more about
Topco, visit TopcoSales.us.
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