Page 63 - AVN August 2015

Tickler Debuts 2 New
Toyfriends
Tickler has debuted two new items in its
Toyfriend collection: the Ruby and the Buddy.
For the ladies, the manufacturer presents
the Ruby Toyfriend, a Swedish-designed
take on the classic rabbit vibe. Toyfriend has
combined its super smooth silicone with
two strong motors for a product that it says
supports the tagline “better looking, better
pricing, and just better at the job.”
Buddy Toyfriend offers men an elegant
erection holder that keeps it up and keeps it
safe with a click on/off solution combined
with great design in smooth and safe
Toyfriend silicone.
All the Tickler Toyfriends are produced in
an ISO 13485 certified facility, which means
that it is approved for medical production.
The Toyfriends are available from Entrenue.
Contact info@ticklervibes.com for more
information.
Joydivision to Develop Products for Cosmopolitan
European-based adult pleasure product
health, self-improvement and entertainment in
manufacturer Joydivision has announced
80 countries and 35 languages.
a partnership with Cosmopolitan
“Cosmopolitan is a great match for
to develop a collection of unique
us—the brand encourages women to
products.
own their sexuality and now those
Cosmopolitan, among
women will have a line of elegantly-
the world’s biggest young
designed products that will help
women’s media brands, plans
them do just that,” said Oliver
to work with the manufacturer
Redschlag, Joydivision’s founder
to create products that empower
and CEO. “We’re developing a full
women to enjoy their sensual lives
product plan with a global vision for
to the fullest.
women’s sexual health and wellness.”
Joydivision reps said
“We’ve gotten early feedback from
the line will encourage satisfying,
retailers across a wide spectrum, and
responsible engagement for a woman and
they anticipate the brand will be a significant
her partner, and will feature world-renowned
player in the space,” said Marcus West, senior vice
German engineering, innovative design and highest
president of sales and marketing at Joydivision.
grade body-safe materials, as well as a two-year
“Women look to Cosmopolitan for real-world advice
replacement warranty. The Cosmopolitan pleasure
and information about sex and relationships,” said Kim
products will launch in Europe in the fourth quarter of
St. Clair Bodden, senior vice president, editorial director
2015, with expansion to further markets outside the U.S.
of Hearst Magazines International. “These products will
planned for 2016.
give them a new way to have fun, experiment and find
With 68 million unique visitors across its global
fulfillment.”
sites, Cosmopolitan delivers news on love and
For more information, visit en.Joydivision-
relationships, work and money, fashion and beauty,
international-ag.de.
CalExotics: New Name, New Look
The changes just keep coming
for California Exotic Novelties:
Following a recent move from
Chino to Ontario, Calif., the
mega manufacturer announced
it had officially changed its
name to CalExotics.
Company officials debuted a new logo to go with
the new name. CalExotics, a longtime nickname of the
company, was chosen for a sleeker, more modern look, as
well as better consumer recognition.
“We’ve gotten a lot of feedback from customers and
consumers that we’re commonly called ‘CalExotics.’
As we thought about how to create better consumer
recognition, it occurred to us that our mark should be
more consumer-centric as we position for growth. This
is just one of the many changes that we’ve made at the
company to stay at the forefront of the industry,” said
President and CEO Susan Colvin.
Founded in 1994, at a time when adult products
were only a small percentage of what was sold in adult
retail stores, California Exotic Novelties emerged with a
vision to put pleasure products center stage. For years,
its square logo signified products that were designed to
engage women and couples.
Over the past five years, CalExotics has made strides
in its marketing efforts to present a clean, modern and
mainstream look.
“We’re targeting category growth, looking to welcome
new customers into stores. Our eyes are keenly focused
on creating brand recognition and recall through
the consumer journey, all the way to purchase,” said
CalExotics new Chief Marketing Officer Joshua Le Duff.
To assist in this rebranding effort, CalExotics evaluated
several brand agencies. After
an exhaustive RFP, CalExotics
chose an international agency
specializing in consumer
marketing. This agency has
worked with Fortune 100
brands and other product
manufacturers on strengthening their brands to drive
sales for retailers, making it a good fit.
The team at CalExotics believes that this change will
transform the California Exotic Novelties brand to a
more consumer-oriented company. The re-launch of Jack
Rabbit in eye-catching packaging is part of the company’s
new approach to drive retail sales with its most iconic
brands.
“This new logo represents a big push that we’re
making to engage a new base of consumers and to
create more brand recognition for our products. When
consumers come into the stores, we want them to
connect with our products and our brand,” says Jackie
White, executive vice president.
Modernizing its logo is not the only method
CalExotics is deploying to differentiate itself in a
crowded and fragmented marketplace of newcomers
and unknowns. They’ve launched a team of visual
merchandisers to educate retailers, introduced new
marketing collateral and are collaborating with retailers
on more consumer advertising.
“As a company we must constantly reinvent ourselves
to stay relevant. Even with great products, we need to
ensure that we’re doing everything we can to connect
with consumers,” said Colvin.
To learn more, visit CalExotics.com.
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