Page 80 - AVN May 2013

Buyers Guide_05.13.qxd 4/19/13 10:06 AM Page 80
Key by Jopen Parties With Perez Hilton
Key by Jopen, the new line of toys from Jopen, was the pleasure toy sponsor for
Perez Hilton’s 35th birthday party. The celebrity-studded bash took place March
23 at the El Rey Theatre in Los Angeles. This year’s theme was “pajama party,”
and there were several bedtime-inspired areas in the party’s exclusive VIP suites,
which featured the Key by Jopen Celebrity Lounge.
“It was delightful to have Key by Jopen as a part of Perez Hilton’s 35th birthday
celebration,” said Susan Colvin, president and CEO of JOPEN. “What a great
event to be part of. Key by Jopen certainly is the perfect accessory to any adult
pajama party!”
Brand ambassadors from Jopen showed Key toys to guests in the lounge,
which overlooked the party from the balcony. Pyxis, Stella and the Charms were
some of the toys that celebrities brought home at the end of the night.
Jopen Public Relations Director Desiree Duffie said, “As a special surprise we
put together a Jopen gift basket for Perez as a birthday present. He had the
biggest smile on his face when we handed it to him; we hope he enjoys it. The
party was spectacular and we had an amazing time introducing Key Pleasure
Products to those who visited the Key by Jopen Celebrity Lounge.”
The list of celebrities who attended included Perez Hilton, Jason Derulo,
Jordan Sparks, Mark Ballas, Alex Newell (from Glee), Ashley Fink (from Glee),
Adrienne Maloof, Travis Garland, Golnesa Gharchedaghi, Jeannie Mai, Noelle
Scaggs and Sophie Simmons.
For more information, visit Jopen.com.
Photo at left of Hilton in the Key by Jopen Celebrity Lounge, shot by Katy Winn
of Associated Press. Photos at right of guests in the lounge provided by Jopen.
To see more images go to the Galleries section on AVN.com.
PLEASURE PRODUCTS
As Seen on TV: Lovehoney’s Fifty Shades of Grey Collection
Fifty Shades of Grey got another 8 minutes
raised their hands, and even Hoover admitted to reading the complete three-book
of nationally syndicated fame, thanks to
series. Michelle Marcus presented a number of bondage items from the collection,
Lovehoney’s U.S. release of the only
starting with the Please Sir Flogger, demonstrating with some “light testing” on Hoover.
pleasure collection endorsed by the author
Lovehoney’s Marcus made the most of the opportunity to showcase the products for
of the erotic trilogy, E.L. James.
both Fifty Shades of Grey fans and BDSM first-timers alike—including the You. Are.
In a lengthy TV segment seen by viewers
Mine. Metal Handcuffs, Yours and Mine Vibrating Love Ring, and Inner Goddess Silver
across the nation, the hosts of Access
Pleasure Balls.
Hollywood gave an on-air preview of
The daytime TV viewing demographic offered an ideal platform to spread the word on
Lovehoney’s Fifty Shades of Grey—The
the pleasure toy collection, which is designed to appeal to both die-hard fans and those
Official Pleasure Collection, which is now
curious about the Fifty Shades phenomenon.
available from distributors Eldorado, Nalpac
The segment also introduced the viewers to the Fifty Shades of Grey Twitchy Palm
and Entrenue.
Spanking Paddle, the Sweet Sting Riding Crop, the Soft Limits Deluxe Wrist Ties, and
“The appearance of Fifty Shades of Grey—
the No Peeking Soft Twin Blindfold Set (which everyone tried on).
The Official Pleasure Collection on a
“This is the only official product line licensed by Fifty Shades of Grey and features a
mainstream TV show like Access Hollywood
full assortment of sex toy basics and
proves that this brand is unique in its ability
more advanced intimate products for
to deliver incredible sales and promotion
men, women and couples who find
opportunities,” said Lovehoney Sales
inspiration in the books,” Entrenue
Director Michelle Marcus, who was
President Joe Casella said. “These
interviewed in the segment. “The publicity machine is just getting into gear—we want to
products are well-crafted by the
generate massive demand for the range so all our distributors and retailers can
creative minds at Lovehoney with a
benefit.”
reasonable price point and will
Fifty Shades of Grey—The Official Pleasure Collection features 20 sex toys and soft
attract an entirely new kind of
bondage items, including, of course, the Inner Goddess Silver Pleasure Balls (Kegel
consumer to adult stores. It’s a sex
exerciser balls have seen some of the largest spikes in sales since the books became
toy line that shoppers will certainly
popular). The range has been available in the United Kingdom, and now North American
ask for by name.”
consumers can buy and enjoy these products—all approved by James herself.
Find out more at PlayLikeGrey.com
A widely seen TV entertainment newsmagazine, Access Hollywood reaches nearly 3
or Lovehoney.com. Or follow
million viewers per program. In the segment, Lovehoney’s Marcus—introduced on the
Lovehoney on Twitter and Facebook.
show as a professional “sex educator”—presented samples of the collection to the live
The collection is available from major
show’s hosts, Billy Bush and Kit Hoover. TV personality Brooke Burke made a brief
distributors Eldorado, Nalpac and
cameo as well.
Entrenue. In Canada, customers can
When asked “Who’s read the Fifty Shades of Grey?,” all three guests on the couch
contact Pink Cherry.
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