Page 71 - AVN June 2013

Buyers Guide_6.13.qxd 5/20/13 5:18 PM Page 71
Hot Off the Shelves >>
Tenga Releases Play Gel, New
Flip Hole and Eggs
Tenga has released a range of new items designed to
heat up summer nights. Tenga's new Play Gel provides
water-based lubrication in three varieties, each built to
work with any Tenga toy or with partner play. The
following are the formulas:
Direct Feel: Like a fluid moisturizer, this lubricant is
easy to clean and brings out the best in skin contact.
Natural Wet: This jelly-like lube transforms into a
liquid when spread, with no slimy residue or stickiness.
Rich Aqua: A thick, lotion-like richness provides
moisture in a lubricant that is full-bodied but not sticky.
Play Gel retails for $14.99 per 150 ml bottle.
Also available from Tenga are two of the Japanese
company’s best-selling products in new packaging.
First off is the Special Edition Keith Haring Tenga
Egg. Having been previously released in limited
quantities at select retailers, the commemorative Egg
is now more widely available. A Haring-inspired pattern
on the interior delivers sensations different from other
Egg offerings. The suggested retail price is $5.59.
Tenga also had released a new addition to the Flip
Hole Black. The Flip Hole Solid Pack comes with a
175ml bottle of Solid Hole Lotion—a $12 value that will
increase the amount of fun your customers will have
with their new Flip Hole. The Solid Pack retails for $99.
For wholesale information, visit Liberator.com, or call
(866) 542-7283.
Curve Styles Round Plus-Size Offerings
Figure-flattering line was designed
for the more voluptuous woman
Fantasy Lingerie is not new to the world of plus-size
lingerie, but now the manufacturer is ready to make a
splash in that arena. With the introduction of Curve by
Fantasy Lingerie, the company plans to make women
feel sexy and confident no matter their shape or size.
The new line, Curve, offers figure-flattering styles,
fabrics, and color story for the more voluptuous woman.
But what really sets Curve by Fantasy Lingerie apart
from others is that it was crafted by a plus-size
designer who understands the importance of creating
lingerie that takes into consideration the needs and
concerns of women with curvaceous bodies.
In many cases, companies try to scale a smaller
garment up, which causes fitting problems that can
lead to self-esteem issues. Curve by Fantasy Lingerie's
designs were created solely for plus-sized women.
Underwire and molded cups have been added to
many of the collection's baby dolls and chemises to
provide both shaping and support, while enhancing the
neckline. Careful consideration was taken in the
selection of each fabric, ensuring they shape well to the
body without being too tight or uncomfortable. Feedback
from full-figured models was provided when trying out
each new design concept.
figured models was
"The great thing about the Curve by Fantasy Lingerie
line is that you are getting a great quality, fashionable
lingerie piece, that comes either boxed or hanging,” said
Leilani Whitney, managing director for Fantasy Lingerie.
”Feedback from full-
provided when trying
out each new design
“Curve by Fantasy Lingerie is an excellent line for
boutiques as well as exotic stores, because it speaks to
women of all ages and demographics, and truly fits a
plus size woman with a cohesive color story that is easy
to merchandise. People love the line because it is sexy,
and sophisticated. This is the kind of lingerie you want
to show off because you are so proud of how it will
make you look and feel.”
The line also comes with a competitive pricing
structure: Whether a consumer purchases a 1X or a 3X,
Out Fantasy Lingerie
the price remains the same. This gives retailers the margins
they need to keep their pricing consistent and not offend
customers with higher pricing on a garment of a slightly
larger size.
Fantasy Lingerie will debut its Curve by Fantasy Lingerie
fall collection at the ILS Show this September in Las Vegas.
These new pieces will focus on unique designs, rich fabrics,
and warm gem tones, including fuchsia and charcoal.
Trojan Lubricants Now Available from Paradise Marketing
The newest products from Trojan—three silicone-based lubricants—are now available to
adult retailers from Paradise Marketing. The three silicone-based lubricants each offer
a distinct formulation to give couples unique intimate sensations.
Each formula is unscented and features a silky non-sticky glide.
Tingly Warmth Lubricant offers a blend of ingredients that gives
couples an exhilarating tingle and pleasurable warming sensation.
Continuous Silkiness Lubricant provides smooth and natural
sensations. And Arouses & Intensifies Lubricant allows couples to
indulge in their adventurous sides with a smooth blend perfect for
foreplay and sensual massage.
“Paradise is proud to bring the latest product line from the
trusted Trojan brand to the adult market and give consumers three
exciting new ways to play,” Paradise Marketing CEO Dennis
Paradise said. “These specialized silicone formulas ensure an
endless silky glide and are safe for use with all Trojan brand and
other latex condoms for the most satisfying experience couples
can find.”
Retailers who stock the new lubes will benefit from a multimillion-dollar mainstream
advertising campaign by Trojan promoting the new items. The three new ads are on
heavy rotation on popular networks across the country in the
company’s first-ever primetime campaign.
“This is a historic ad buy never before seen in the adult product
business and these three new Trojan Lubricants varieties are expected
to sweep the market,” Paradise said. “This massive advertising
campaign assures that this is a lube line that consumers will ask for by
name and Paradise Marketing is proud to provide each variety to adult
retailers. Look out for three clever versions on rotation on primetime,
late-night and even cable.”
All three lubes are now available to adult retailers across the
country. Retailers should note they are not recommended for use with
the Trojan line of silicone vibrators.
To stock Trojan lubricants, email tmcgowan@paradisemarketing.com
or visit ParadiseMarketing.com. For more product information, visit
TrojanLubricants.com.
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