Page 37 - AVN January 2013

Who's Who.1.13 12/21/12 2:40 PM Page 37
PEOPLE IN THE NEWS
Will BurningAngel be marketed differently than it is now? If
so, in what way, and what are the expectations in terms of
greater exposure or increased traffic/sales?
Magalie: At FameDollars, we benefit from being part of a
bigger group and our parent company, Gamma Entertainment.
So being partners with us means that you get access to a huge
user base and web technology capabilities, hence having more
visibility. Also, integrating the BurningAngel sites under
FameDollars will bring BurningAngel more exposure as we
create new promo tools and have a big pool of active affiliates
who pushes our products and with whom we connect weekly.
We also incorporate business data intelligence that analyzes user
experience to provide us with invaluable insights when we create
different tours to convert more customers. Moreover, we have
internal projects that can push lots of traffic to the sites via
Joanna: I feel like a lot of people think BurningAngel has only one
type of fan and this really isn’t the case. We shoot “alternative”
looking girls but that doesn’t mean that only alternative people
want to jerk off to them. I can’t tell you how many times I have
read reviews about our stuff that say “whether or not you like
tattooed girls, check this movie out. The sex is really hot and the
production is really well done.”
We got nominated for the same awards that most of the big
mainstream people get nominated for. ... We’re not quite as specific
of a niche as people think we are. We don’t shoot any particular
kind of sexual fetish that only one type of person would like. I’m
quite confident that once our content gets put out there through
FameDollars, people will be quite happy. I think that a good
amount of people out there aren’t watching our porn because they
simply haven heard of it yet, not because they are turned off by our
mailings, one-click upgrades, cross-network promotion, media
buying, etc.
content.
Our traffic is generated from all the press and events we do, and
we will continue to do that. So, my marketing and branding
toward a more specific group will now be paired up with a more
mainstream push, and I’m curious to see what happens!
I do know that FameDollars is amazing with all their research and testing and they will
quickly learn where our content sticks and where it doesn’t.
Joanna: On my end, our content will remain the same and the
personality and style with which we market our brand will not
change. However, Gamma will be able to get our name out to
so many more people. I’m excited for more eyes to be on our girls and video content that
we work so hard and passionately to produce. There was only so much we could do
running the affiliate program ourselves and we were only able to work with a small
amount of webmasters. I’m excited to have new tools and a program webmasters are
familiar and comfortable with. We’ve always been very strong with our press and offline
marketing and I will continue to work on that aspect of the brand while FameDollars
and the potential. Within our web of networks, we
What is the benefit to having BurningAngel join the FameDollars family?
don’t have a brand like BurningAngel and
Magalie: When we choose a partner, I look at their content and the potential. Within our
web of networks, we don’t have a brand like BurningAngel and nothing comes close to
their style. It is a natural fit as it really complements our roster of stars and studios and
doesn’t cannibalize any of our other brands. I’m very proud of having them partnered
with us and I think they are an amazing fit with their brand and personalities.
”When we choose a partner, I look at their content
nothing comes close to their style
—Magalie Rheault
Joanna: I’m starting to sound a bit redundant, but I hope that we will be able to gain a
focuses on online marketing.
lot more exposure to people we wouldn’t have been able to reach otherwise. The
Joanna, why did you decide to do this? Do you have any trepidation at all, not about
FameDollars per se, but about letting your baby be handled by another ... mom?
FameDollars crew seems to really enjoy our content and the potential it has, which can
only lead to great things working together. I also hope that this will give us more time to
make our content even better and free up time to work on other offline projects, like our
clothing line and a few secret projects that have been sitting in my brain.
Will content production for the site stay the same, increase or decrease? Any changes
planned for content on the site?
Magalie: For now, the plan is to maintain regular production. In time, we’ll be able to
better evaluate what the consumer really wants backed up with data intelligence so they
can produce more of the most popular content. We will have more exclusive material on
the site after the launch and we’ll really focus on what works best.
Joanna: We plan on keeping production the same for now, but will up production if
necessary!
BurningAngel targets a pretty distinct type of consumer. How confident are you two
that FameDollars will “get” the community, and how closely will you work together?
Magalie: As mentioned previously, I intend to work very closely with Joanna and her
team to make this project successful. We have already looked at a few options for the
BurningAngel portal and we are on the same page for the first development phases. It’s as
important to Joanna as it is for me to really understand the product, target the right
consumers with the right approach. It’s also important to acknowledge our challenges and
work together to solve them. I think Joanna, myself and our respective teams really
understand the importance of collaboration on this project. The brand that she created is
very strong and her personality is in it in every aspect and it’s imperative that it remains
this way for the success of our partnership. She will bring more of the look and feel that
defines her so well, and we’ll have the technical expertise to make it happen and optimize
it so that we reach our common goal: creating websites that are true to their roots and
that offer content and functionalities that the members really want and love.
I started BurningAngel with nothing, literally nothing! My college roommate and I had
an idea and we made it happen with a few nights of my waitressing money. Over the
course of the past 10 years, I have turned this little project into a real company and a real
brand. I know that with some help from the right people, we can take what I have done
and grow it exponentially. It’s frustrating at times to know we have so much potential to
go much further but lack the resources to take us there, and that is where Gamma will
come in. I will admit I was nervous about this deal at first, but I have spent the past six
months voicing all my concerns to Magalie (I would like to point out that Skype will
disconnect your call every 45 minutes on the dot) and we ironed everything out despite
of that. I didn’t sign the deal until I was 100 percent confident about it.
I don’t feel like my baby is going to be handled by a different mom; I feel more like
our baby is ready to step outside its stroller and learn to walk.
Magalie, what about BurningAngel excites you? What is special about the site, Joanna
and her crew?
I got to know Joanna and her team and first off, we really got along easily. Their
personalities and style are a natural good fit with us. I’ve worked with many porn stars
and studios who are very specific about their brands and how it should be presented, and
while some people might find it a bit restraining, I love it! I totally understand where they
come from and have the biggest respect for that, especially when you market a brand that
has so much personality as BurningAngel does. The originality and creativity of their
content is also a strong factor. I believe that creating unique content nowadays has
become even more paramount in this era of ‘’free’’ content found all over the web. If you
have exclusive material and it’
s well-shot, well-branded and caters specifically to the
community you are targeting, you have a winning model. Those are big reasons why I
think it would work really well between us, not to mention that their involvement is vital
to our success.
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