Page 36 - AVN January 2013

Who's Who.1.13 12/21/12 2:40 PM Page 36
ADUL T WHO’S WHO
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PEOPLE IN THE NEWS
When Porn Elites Partner
FameDollars and BurningAngel talk about teamwork
Gamma Entertainment subsidiary FameDollars and industry trailblazer Joanna Angel recently announced the launch of a long-term partnership involving the marketing
and development of the BurningAngel.com suite of websites—JoannaAngel.com, CumOnMyTattoo.com, BigBoobsAreCool.com, PunkPorn.com,
PunkSchoolGirls.com, FuckMeInTheBathroom.com, HeavyMetalPussyParty.com and POVPunx.com. This joint venture between one of the industry’s premier
affiliate networks and a performer/entrepreneur whose exemplary success over the years can be attributed to the quality of her work and the consistency with which
she has branded herself and her sites is not only a great story but illustrates in many ways the changing face of the adult paysite model. We thought the news was so
noteworthy, in fact, that it demanded an interview with the amazing women who made it happen—BurningAngel founder Joanna Angel (pictured on this page) and
FameDollars Director of Product and Development Magalie Rheault (opposite page).
How did this deal come about? Who approached whom?
Magalie: It was actually from a mutual friend of our two
companies. He was talking with BurningAngel, discussing
membership, and BurningAngel asked whom he would
recommend for handling the marketing and development of their
official sites. He pointed them to our direction and we opened
discussions about a possible partnership, which resulted to an
actual deal that we’re both super excited about!
Joanna: I’ve been toying with the idea of entering a partnership
of this nature for a bit. In a conversation with a friend in
common, Gamma was mentioned and introductions were made.
I was looking to expand our web marketing and our affiliate
program; I knew FameDollars were experts in this area, so we
talked on the phone and discussed how our companies could
benefit one another.
Can you explain the structure of this partnership, what exactly
FameDollars will be doing?
Magalie: FameDollars is already known for partnering with
content producers who don’t have the technology backend or
resources to make it all happen. It takes a lot of time and effort
and it’s difficult to be great at everything. In other words,
partnering with Gamma/FameDollars will give them the chance
to focus on what they do best—producing awesome content and
branding themselves—and we do what we excel in, which is
developing their new revamped official website, marketing it,
integrating their brand under our affiliate program, etc. We will
basically handle their whole website, in collaboration with them.
Joanna: The beauty of this deal is that we are going to keep
doing exactly what we were doing, but FameDollars is going to
do all the things that we never had the time or resources to
devote much energy into. So, they are going to take over affiliate
program duties, web marketing and programming of our websites
while we focus on our content and branding. I feel as though we
will really be able to expand the company with this deal and be
better and stronger at all the things we do, since we spread
ourselves pretty thin. For the past 10 years, the BurningAngel
team has had a crew of three or four people working on what
should be the job of 30 people. Being able to use the
FameDollars’ team and resources will fill in the gaps and truly
help us succeed in the areas we lack.
How hands on will Joanna be with the site going forward? Will
the consumer have any idea that anything is different?
Magalie: I expect Joanna and her team to be pretty hands on
during the development phase. When we enter into a partner-
ship, I know what’
s crucial for them to preserve the whole brand
that they have created from scratch that represents them; from their content to their style and image. I want to
make sure we are able to really grasp their style and by working closely with them, and I am confident we will
achieve it. It’s also very important that she remain involved in the social aspect of her site as much as she is now.
This should give her more time to focus on the branding, her appearances and shooting exclusive content for her
site now that we will handle the websites. BurningAngel is a unique brand and their sites also have a
“community’’ approach that we want to maintain. Of course, we want the consumers to know that the site is
different and that we aim to bring them more value for what they get, so in the end it will be win-win.
Joanna: I don’t want the consumer to feel anything different other than that the sites are easier to navigate and
offer a better content-viewing experience. We are going to work closely with the FameDollars team to make sure
the sites maintain the same and our branding does not change.
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