Page 104 - AVN January 2013

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Collection Fills Out
ases
Hot Off the Shelves
XR Brands ‘Wand Essentials’ Massager XR Brands is laying claim to being the adult retail industry’s most comprehensive range of wand
vibrators and matching attachments with the Wand Essentials massager collection. Complete with
a new slatwall merchandising plan, Wand Essentials provides retailers with 15 styles of this classic
vibrator style with a series of accessories that make them versatile, multipurpose sex toys for men,
women and couples.
Retailers can fulfill all shoppers’ wand vibrator needs with just one family of products that
includes pocket-sized, travel-sized and full-sized wands featuring multiple speeds and pulse
patterns and 18 attachments. With designs for G-spot, prostate, erotic massage and anal play,
Wand Essentials offers the widest variety of wand massagers and accessories to appeal to
consumers of all sexual tastes and interests.
“Wand massagers remain one of the top five best-selling products in retail stores worldwide and
XR Brands created Wand Essentials to help develop this popular sex toy into a sales category of its
own,” XR Brands General Manager Randy Alvstad said. “Wand Essentials and its merchandising
plan will support and promote rising sales numbers in this key product division.”
The 18-piece Wand Essentials attachment collection features an array of extensions that fit over
the signature bulbous head of any Wand Essentials brand or other traditional wand massager.
Each is made with an ergonomic shape and features body-safe materials compatible with water-
and silicone-based lubricants.
“Attachment accessories are quickly becoming an integral part of the wand massager category
and Wand Essentials is the only line that features dynamic designs packaged separately for
cohesive display,” XR Brands Brand Manager Michael Merrill said. “Consumers clearly love the
form and function of a wand massager, and Wand Essentials makes it easy for retailers to
recognize and promote this trend by creating a product category of its own.”
The latest in the Wand Essentials wand massager collection is the Petit Fleur, a “mini mini”
wand small enough to fit in a pocket or purse but powerful enough to feature three separate speeds.
This cute yet functional mini wand is the perfect portable vibe for every wand massager fan.
“Retailers who stock the pre-merchandised Wand Essentials collection online and in stores will
experience a significant boost in wand massager sales – and their shoppers will appreciate the
”The 18-piece Wand Essentials attachment
collection features an
array of extensions
assortment of accessories that enhance one of their favorite adult toys,” Merrill said.
To view the entire Wand Essentials line, visit WandEssentials.com. For sales information, email
Alvstad at randy@xrbands.com.
PLEASURE PRODUCTS
SOS Novelties 3-in-1 Candles Hitting Market
SOS Novelties has officially entered the adult pleasure products market
with a line of candles that serve three purposes.
In addition to providing a great scent once lit, the candles melt into a
low-temperature wax that can be used as a massage oil. If they are unlit,
the wax slightly melts at body temperature and can be used as a
moisturizing lotion.
The candles are available in two sizes: a large 11-ounce jar for home
and everyday use and a smaller 1-ounce travel tin for getaway trips. The
large candle burns up to 60 hours.
The scents of Leuer Mon Amour, Mer Du Rougir and Un Baiser help to
set a romantic mood or just allow
users to slip into relaxation mode. The
eco-friendly candles are made with
aloe vera oil, apricot oil, coconut oil,
jojoba oil, shea butter, vitamin E oil and
more.
The candles are body-safe and
paraben- and lead-free.
SOS Novelties will expand their line
soon with a new toy as well. The one-
of-a-kind item will be 100 percent
waterproof and made in the USA.
For more information, visit
SOSNovelties.com or contact Peggy
Mac, vice president of sales, at
Peggy@SOSNovelties.com.
B Swish Now Available Through Komar
Komar Co Inc. is it now carrying B Swish’s products, including the entire Deluxe Range,
which comes with staff educational support, and a price point that is affordable and
competitive.
“After meeting Adrianne and Mark at this year’s ILS in Las Vegas, I am happy to announce
that B Swish is now working together with Komar,” said Jae, B Swish’s head of marketing
and education. “Komar took an instant like to all the new developments happening here at B
Swish and the timing is just perfect, not only have they taken on our Deluxe Line, but Komar
will also be stocking toys from our other two lines as well.”
Adrianne Hyatt from Komar stated, “We are extremely happy to be working closely with
Jae and the Team at B Swish, we are delighted to bring on their high quality price
competitive toys and product education support program.”
B Swish’s mantra is affordable luxury for all, with fashion-forward designs and colors
across the three lines.
The Deluxe Line of products with their vibrant colors, and retail price points appeal to a
younger demographic, while their luxurious Premium line products retailing under $80
appeal to those looking for something special.
Komar has not over looked the classics either, including the popular B Cutes. Creative
Director David Grauel from Komar said, “Everyone here is really excited about working with
B Swish’s classic line. We know our customers will be as impressed with these essential
toys as we are.”
For more information, visit BSwish.com.
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