Page 103 - AVN January 2013

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Screaming O Puts ‘Fun’ Back in Functional
Merchandising, Sales Tools
The Screaming O has introduced new ways to sell and merchandise its popular
collection of sex toys with innovative displays, plan-o-grams, merchandising kits,
candy jugs, dispensers and POPs that keep these products in consumers’ line of
sight. Colorful signage and dynamic displays promote sales by creating a fun
consumer experience that makes choosing Screaming O products a shopping treat.
With The Screaming O’s popularity on the rise from recent TV appearances on
NBC hit The Doctors, rave reviews by Cosmopolitan and Maxim magazines, and
hosting VIP events across the country, customers ask for the award-winning brand
by name. These new merchandising tools give retailers versatile ways to capitalize
on the brand’s notoriety and increase sales volume by keeping The Screaming O’s
mini vibes, sexcessories and consumables in constant supply.
“The Screaming O has always been a fast-selling adult brand so we designed our
new interactive dispensers, eye-catching signage, and one-of-a-kind slat wall plan-
o-gram display to make it even easier for retailers to boost sales,” The Screaming
O partner Keith Caggiano said. “These new merchandising tools help retailers
create a Screaming O themed shopping environment that promotes our signature
bright, fun attitude with an exciting consumer experience—the key to securing
brand loyalty and repeat business.”
The plan-o-gram neatly organizes the collection in a customizable
merchandising system that fits on any slat wall and uses the brand’s signature
bright pop-culture style to attract the eye. The sales system clearly delineates each
Screaming O product category—disposables, mini vibes, couples rings and more—
and adjusts in size according to any store’s dimensions.
The Screaming O also updated its marketing kit to include a new range of
branded sales and display tools—all available free with every order of a signature
spinning display or plan-o-gram. Each Kit includes colorful posters with
catchphrases targeting men, women and couples; window clings, change mats and
Frequent Screamer punch cards; and in-store hanging signs. Plus, retailers will
receive a free marketing kit with any order of a Screaming O PlanOgram or
Signature Spinning Display.
New Candy Jugs offer a fun new way to merchandise The Screaming O’s three
fastest-selling products, Bullets, Vibrating Rings and RingOs, and keep them on the
move in convenient point-of-purchase containers that fit neatly next to the cash
register. New Impulse Drop Dispensers keep these three sex toy quick picks in
constant supply and stacked neatly so when one gets picked, the next drops down.
Hang these dispensers on a Screaming O branded slat wall or keep them by the
counter for impulse sales.
Each spinning display now features updated header cards to neatly organize
Screaming O products according to category: Disposable Fun, Reusable Fun and
Vibes & Things. Each order of a Spinning Display with these new header cards
comes with a free marketing kit to help create a Screaming O product section in
every store.
And the most recent addition is the 2013 Screaming O Calendar, featuring the
Scream Team Girls in full-color photography to enhance the shopping experience
and attract new consumers. Contact your preferred distributor for details.
To, email mail@thescreamingo.com. For more information, visit
TheScreamingO.com.
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