Page 71 - AVN June 2012

Wicked’s Soft Sell
Adult studio enters pleasure products realm with Wicked Sensual Care Collection
After years of creating erotic movies geared toward
women and couples, Wicked Pictures is making a
move into the softer side of the adult market. The
company has launched a new line of intimate body
products called the Sensual Care Collection.
“We’ve really tried to approach this from a skin care
perspective while still keeping in line with the tradition
of the Wicked brand and what it is known for: beautiful,
high-end packaging with quality movies inside. We
applied that same philosophy to our Sensual Care line,”
explained Carrie Smith, product development for
Wicked. “Consumers today are much more aware of
what they’re putting on their body and what’s in the
products they’re using, and so we really approached the
development of the product with that in mind, and
we’ve found a niche that we think will work and have a
complete comprehensive product line to present to cus-
tomers that will cover most of the needs.”
To start, Wicked’s Sensual Care Collection features lubricants, a toy cleaner, and a
male desensitizer. There are water-based products, silicone-based products, an oil-based
male masturbation product, and a male delay product.
Smith, who came from the mainstream cosmetics industry to help develop the new
line of products, said Wicked’s items are not your run-of-the-mill lubricants. “These
products all have a very elegant, luxurious feel and we have kept the packaging subtle
and discreet yet still very functional,” she said.
“In addition we’re formulating it with an ingredient
that isn’t so secret … olive leaf extract,” Smith said.
She said studies have shown olive leaf extract to be a
biostatic, which inhibits the growth of bacteria, mold,
fungus and more.
Wicked’s development of a softer side has been
rumored for some time, and Smith said the roll-out of
the Sensual Care Collection was set for July to ensure the
best products possible.
Plans are to package the products individually, as well
as in kits, Smith said, and there are some products avail-
able in various sizes for travel.
The products are all paraben-free, and many are glyc-
erin-free as well.
“We are coming out with a sensitive skin product
which has been clinically tested to be hypo-allergenic and
dermatologist reviewed, which is really important for
some people,” Smith said. “One other thing I’m doing which is a little bit different is
that all of the formulas have been approved by PETA as vegan and cruelty-free. Having
no animal byproducts or testing is a big advantage for many consumers.”
The formulas use high-quality ingredients, and packaging resembles a high-end cosmetic
brand, evoking Chanel or MAC with streamlined white type on black backgrounds.
“We’ve really taken a lot of time and thought real hard about how we want the prod-
ucts to behave, perform, if you will,” Smith said. “We’re really excited.”
For more information, visit WickedSensualCare
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