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Dennis Paradise to be honored at 2020 ‘O’ Awards for four decades of promoting sexual wellness
Dennis Paradise, founder and
CEO of Paradise Marketing, is
the 2020 recipient of the “O”
Awards Lifetime Achievement
honor.
“Dennis is a true veteran of the condom
business,” said Wayne Decker, chief
operating officer for Paradise Marketing.
“His wealth of knowledge and focus on
customer service has helped him carve out
a unique niche in the adult industry. He
has taught me a great deal and it has been
a pleasure to work with him for the past 25
years. I’m happy to see him recognized with
this award.”
Paradise founded Paradise Marketing in
1978 as a specialty distributor of the biggest
condom brands. After adding K-Y into
its inventory, Paradise Marketing quickly
became the adult industry’s go-to source
for the most popular condom, lubricant and
sexual wellness brands in the nation. Soon
brand managers of Astroglide sought out
Paradise Marketing for their adult retail
distribution needs, establishing it as the
official distribution channel of the world’s
best-known and most trusted brands.
‘His wealth of
knowledge and focus on customer service has
helped him carve out a unique niche in the adult industry.’
—Wayne Decker, Paradise Marketing COO
“My family has been in the condom
business since 1943 and I founded
Paradise Marketing in 1978 with a unique
understanding of that industry that no
one else had,” Paradise has said. “The
companies’ CEOs remembered me as a kid.”
Since 1978, Paradise Marketing has since
achieved top status as distributor of the
condom, lubricant and intimate product
industries’ best-selling mainstream brands.
His reputation for respected business
practices is acknowledged throughout the
adult retail realm.
“Since I began working with Dennis
five years ago, it has been an absolutely
wonderful experience,” said Michelle
Lisa, national sales manager for Paradise
Marketing. “Dennis has taught me so much
about the industry, but has been so positive
Lifetime Achievement Dennis Paradise will be celebrated on January 23 at the 11th annual “O” Awards ceremony. Photo by Jeff Koga
and made sure I am comfortable in representing his company. It has been one thrill after another,
and it is incredibly exciting to see Dennis being honored this way.”
Paradise Marketing launched with an inventory of the biggest condom brands, including
Lifestyles, Trojan parent company Johnson & Johnson, and Durex, and soon brought on K-Y because
lubricants were an essential yet under-recognized product category at the time. In 1996, Astroglide
looked to Paradise to handle its sales and marketing. Now, with more than 40 years in business, the
distributor handles the most prominent condom, lubricant and sexual wellness brands in the world.
Paradise has built a business and career bringing adult brands into mainstream and mainstream
brands into adult. The market cap of the companies the company works with together reaches about
$400 billion.
Paradise Marketing’s brand lineup now includes Lifestyles, One, Sir Richards, Durex, Kimono and
Trojan brand condoms; Astroglide and K-Y lubricants; Fleet enemas; Summer’s Eve feminine hygiene
products; and many more well-known names in the sexual wellness marketplace.
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