Page 45 - AVN Intimate Winter 2020

head skilfully reaches every part of the body craving relaxation.”
Also not to be missed is the adorable Spinnator, which resembles a
soft-serve ice cream cone. And this waterproof clitoral stimulator has
a rotating membrane made of skin-friendly silicone and 11 intensity
settings, making it a sweet treat indeed. And for pleasure on the go,
Satisfyer has mini vibes that offer two different textures: soft and hard—
along with 15 discreet vibration settings.
The company also has proven adept at spreading its message into the
mainstream. In 2019, Satisfyer continued its marketing juggernaut by
collaborating with well-known mainstream brands.
One of its biggest coups was a deal with Hearst Publishing for a
promotion in Elle magazine—the first time the publishing company has
partnered with a pleasure products manufacturer. Elle magazine allowed
subscribers to opt-in for a promotion—more than 35,000 subscribers
agreed to do so—where they received the April issue of the magazine
featuring Taylor Swift on the cover boxed together with a full-size
Satisfyer Pro Traveler. The pink box was printed with the phrase “The
Next Sexual Revolution.”
“This unique experience is a novel concept for the receivers of the
subscription box and for the givers, Elle and Satisfyer,” a Satisfyer
company rep said. “The first feedback confirmed that this operation was
incredibly successful.”
Later in the spring, Satisfyer’s parent company, EIS GmbH,
announced it has acquired worldwide trademark rights for the
Penthouse brand. Under the deal, EIS not only secures the permanent
product usage right for the Penthouse brand, but is also main supplier of
all Penthouse Stores worldwide.
‘Satisfyer products have met the consumer sweet spot of price to quality. Couple that with excellent customer reviews.’
—Ann Houlihan, CVN.com.
In anticipation of the deal, EIS plans to expand its product range.
Beginning in 2020, the manufacturer will debut a large lingerie,
drugstore and toy line launch.
In the summer, Satisfyer showcased its aesthetically pleasing adult
toys in an appropriate setting: the Museum of Sex in New York City. The
exhibit provided a showcase for the newly launched Satisfyer Vibes,
a colorful range of silicone toys. Equipped with a feature called “flex-
technology,” Satisfyer Vibes produce vibrations that are felt from end to
end in each differently shaped model.
Satisfyer also hosted an event at the Museum of Sex where customers
learned more about the Satisfyer Vibes line and how to achieve
a blended orgasms. Megwyn White presented the program. educating
those present about the anatomy of the clitoris, breath support and how
to use sex care products to help activate a deeper visceral experience
when exploring sexual play or masturbation.
And expect to hear much more in 2020. According to Jerome
Bensimon of Satisyer, “We will continue to explore similar campaigns in
the future, and will be selective at choosing brands that align with our
mission.”
For more information, visit US.Satisfyer.com.
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