Page 37 - AVN Intimate Winter 2020

ordering. To meet this need, Pipedream Products developed
a first-of-its-kind, direct-to-consumer pipeline for its Ultimate
Fantasy Dolls.
Longtime Pipedream Products creator Rob Phaneuf,
who is now the director of the overall program for the PD
Ultimate Fantasy Dolls, shared his depth of knowledge
and enthusiasm for his company. “We’re working with our
bricks-and-mortar retailers by offering them the UFDollivery
program, which is how a customer can order one of our
five dolls in a store and we drop ship the doll directly to the
customer.”
‘We’re really proud of the whole line of Jesse Jane toys, including her namesake full-sized doll.’
—Rebecca Weinberg, XR Brands
Phaneuf continued, “We are the first mainstream adult
company to offer a drop shipping option to the customer
because, in our business, nobody’s done it like this before.
The storefront retailers just have to buy one sample Ultimate
Fantasy Doll purchased wholesale through their distributor
and we do the rest to fulfill their order so the stores don’t
need to stock the whole range of our dolls. We really want to
have a doll in every store. Because of the nature and price of
the dolls, they seem to require so much interaction, which the
customer can experience in real life in a bricks-and-mortar
store. The stores can sell them for anything they want; we get
the order, then ship it to the customer. That way, the buyer
can touch and feel the doll prior to making the investment for
such a pricey pleasure partner.”
Phaneuf cited an example of how a customer bought an
Ultimate Fantasy Doll in a store as an impulse purchase,
Sweet Spot Ultimate Fantasy Dolls created Mandy to be the perfect size at the perfect price.
Pleasure to Go NextGen dolls are all presented in retail packaging, making them easy for consumers to purchase and take home.
which provided a challenge when needing to cart the doll companion home. He
elaborated, “There was a customer who bought a doll in a store but had to travel
50 miles back to his home to get a bigger vehicle to bring it home. By offering the
Dollivery drop shipping program, we just want to make it easier for the store to
make the sale and the customer to be happy.”
In fact, Phaneuf makes himself available when customers have questions or want
to know more about the Ultimate Fantasy Doll line. “Guys just like to talk to another
guy about what they’re looking for, how to take care of their dolls, how to clean
them, how to stand them upright and pose them, and, of course, how to have sex
with them. They tend to open up talking to a guy about their desires and I’m always
more than happy to help them with their questions and selections.”
Pipedream continues its march deeper into doll land with the Ultimate Fantasy
Dolls line by offering five dolls after starting the line with just two: Carmen and
Kitty. Phaneuf explained, “Our newest is doll is Mandy. She is the lightest weight
because that’s always an issue with all the dolls: where is that sweet spot for the
perfect-sized doll at the perfect price? What appeals to a majority of buyers to get
as close a proportion to a real human as possible but keep them easy to move?”
He continued, “Our first dolls were 5-foot-4 and weighed 85 pounds. Customers
get a doll and then realize the weight of her and they always find that surprising.
Our challenge is to create our Ultimate Fantasy Dolls to be as tall as they can be but
be lighter weight. For example, Mandy is 72 pounds but our new gal, Mia, is 121
pounds, a thicker girl and she’s all solid weight. We create our dolls to appeal to a
large audience or a first-time doll buyer and we’re building the brand according to
customers’ requests.”
Pipedream is currently building an assortment of additional selections and
the company is planning to offer a deeper range of ethnicities with other female
attributes to increase the line. Phaneuf summed up, “We’re constantly exploring
what we can do and that’s why Ultimate Fantasy Dolls are being treated as a whole
separate business for us here at Pipedream.”
XR Brands President Rebecca Weinberg shared her insights about NextGen, her
company’s full-sized-doll division.
“We’ve been offering our fully posable, TPE NextGen dolls for about a year now,
which we created due to customer demand,” Weinberg explained. “We have our
SexFlesh line of body parts products, but there was an interest for full-sized dolls so
we thought it would be worth it for us to develop that line.” And develop they did.
Offering different variations, XR has created a range of 21 fantasy dolls depending
on what the customer wants. “The female dolls have different measurements and the
male dolls have different features, including our more masculine Asher doll, with a
more chiseled and defined body.”
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