Page 38 - AVN Intimate Fall 2019

COVER
retailer shouldn’t be stocking some form of
candy or sexy confections.
“Edibles are a must-have for every retailer,”
she said. “Candy-based items are year-round
sellers and not just for bachelorette parties or
wedding season. Edibles are a fun and easy
way for couples to start to experiment with
other sexual play. Pipedream has recognized
this need by offering perennial best-sellers
like BJ Blast, Comfortably Numb and
Gummy Panties in addition to its traditional
bachelorette-focused edibles like Pecker Candy
Rings.”
As for displaying edible items, Kheper’s
Pellham offered some simple tips.
“They are impulse buys and should be by
the register or easily spotted in the front of the
stores otherwise,” he said. “Don’t combine them
with bachelorette items or games, or people
might not notice them. Fishbowls or display
bins work great for the smaller suckers and gum
items.”
Murphy of Rock Candy Toys noted the sky is
the limit for retailers when it comes to stocking,
displaying and selling candy items.
“There are so many avenues for creativity
with adult candy! It’s space-efficient, budget-
friendly, can be cross-merchandised throughout
different sections (or have its own designated
section), and it ties into so many holidays!
Halloween, Christmas, Easter, Valentine’s
Day—the list goes on!” Murphy said. “This
allows retailers to get really innovative with
merchandising and sales. For example, putting
together Easter baskets with all-edible items
and including an egg-shaped vibrating bullet.
X-rated stockings during the holidays. Unique
product bundles are where it’s at—you’re doing
the work for the customer who wants a fun gift,
or a variety of new things new to try but doesn’t
want to wander around the store looking or
asking for ideas. It removes the guesswork and
provides something that marketplaces don’t.
Those ideas can also be turned into in-store
events to bring in foot traffic.
“Carrying candy pleasure items however,
does come with a level of responsibility that
every retailer should be cognizant of,” she
added. “Staff should be equipped to educate
consumers on how (and how not) to use
products that contain sugar, whether it’s
Poppin’ Rock Candy, or a bottle of flavored
lubricant.”
Can’t Beat the Classics Pipedream Products’ Rainbow Pecker Pops
display case, a perennial favorite for bachelorette parties.
38 | INTIMATE | FALL 2019