Page 38 - AVN Intimate Summer 2019

Marketing Marvels Above, the eye-catching California Dreaming line. Middle left, reality TV star Nick Hawk and rock star Phil Varone, who both teamed with CalExotics for branded collections. Bottom, a Meet Jack display at ANME.
underrepresented. CalExotics helped fulfill that need with products that catered to all consumers,
including women.
The industry has changed tremendously; a lot of it is very positive. These days, there are
products for almost every kind of consumer. CalExotics is proud to be part of this groundbreaking
turn in the history of pleasure products. Our company helped pave the way for many of the new
sex toy companies today.
There’s plenty of competition within the industry, but CalExotics is an award-winning brand
recognized around the world. Our core values, high-quality products and exceptional customer
service are what set us apart. In every decision we make, we always put the happiness of our
consumers first. It’s been an integral part of our vision since the very beginning.
How long has Jackie White been working alongside you?
Jackie White worked with me at a distribution company, CPLC, before I started CalExotics.
When I decide to start my own business, I asked a few key people to join me, and Jackie White
was at the top of that list. She is one of the most dedicated, hardworking, creative and determined
people I know. She has been an integral part of the CalExotics team, and CalExotics would not be
the successful company it is today without her help.
Tell us about other core members of your team. And what are the most important traits that
you look for in a key employee?
As a CEO, I look for team members who are smarter than me. I want to build a team of people
who have the knowledge and experience in areas I may not. I also look for team members who are
loyal, hardworking and determined to succeed.
I’ve been so fortunate to have the most incredible team by my side. They are devoted, diligent
and they strive to push CalExotics to the next level every single day. I’m also fortunate to have
many team members who have been with the company for the past fifteen, twenty and twenty-
five years.
Lupe Martinez, an international business development executive at CalExotics, has been with
the company for fifteen years. If you ask anyone who knows her, they’ll tell you Lupe is 100
percent dedicated to her customers’ satisfaction.
Austin Ferdinand, an international business development executive at CalExotics, has been
with the company for thirteen years. He is one of the most hardworking people I know. Austin
often travels across the world to meet with customers and provide that added personal touch.
Nichole Grossmann, director of marketing at CalExotics, has been with the company for
eight years. She has risen through the ranks and now leads our marketing team. Driven to keep
38 | INTIMATE | SUMMER 2019