Page 18 - AVN Intimate Summer 2019

ALTITUDE
RISING TO THE OCCASION
Hot lingerie trends, new pleasure products on display at Altitude Intimates Show
Neon, flashy sequins, new
packaging, new products,
major milestones … all of it
was easily found on the show
floor of the first Altitude Intimates Show
of 2019.
Altitude returned to the Paris Las
Vegas Hotel & Casino for a three-day run,
April 8-10. Lingerie and pleasure product
manufacturers exhibited at the trade
show, where buyers and other attendees
could find the hottest fashions and latest
trends.
In lingerie this season, there is plenty
to choose from, as everything from bright
neon colors to faux fur to oversized
sequins were all the rage. In the Roma
booth, there was plenty of sparkle, as
booth models showcased outfits that
caught the light and brightened the room.
J Valentine’s booth also featured outfits
adorned with sequins, as well as faux fur
coats with bright colors and lights.
The trends are geared toward a younger
market, whose members are looking for
pieces that can be worn not just in the
bedroom, but also outside the home,
explained Primrose Boon, merchandise
director for Fantasy Lingerie.
“The younger market is looking
for something that can serve multiple
purposes,” she said. “To have a piece that
makes you feel sexy and seductive in the
bedroom and can be worn to a festival
atmosphere is a big deal.”
Fantasy Lingerie introduced a number
of new pieces and collections at Altitude
that fit that description, including its new
Sheer range of boxed body stockings, and
everything from teddies to babydolls to
two-piece sets that feature unique details,
including fishnet, animal prints, neon
colors and removable garters.
The company also debuted new
collections meant to redefine “suburban
livelihood,” Boon said. The pieces
in each collection are meant to take
traditional representations of women
from the 1950s and 1960s and give them
new definition. The Spring & Summer
Hanging Collection features lingerie
outfits in pastel colors and floral patterns
with names based on classic cocktails: The
Man Tai is a kimono sleeve robe with a
keyhole cutout in the back made of a light
mesh with floral design and matching
18 | INTIMATE | SUMMER 2019
≥ BY SHERRI L. SHAULIS
Wearable Wares Evolved Novelties debuted Barely Bare, the pleasure product manufacturer’s foray into boxed lingerie.
Expanding the Brands Satisfyer and Elle magazine teamed up to provide
products to more than 15,000 qualified subscribers.
New Look Sportsheets showed its Saffron range, crafted from
red vegan leather and neoprene.