Page 8 - AVN Intimate Fall 2018

B Swish Unveils New Packaging, Brand Identity
Doc Johnson, Safaree Samuels
Partner on Signature Dildo
Pleasure product manufacturer B Swish
Doc Johnson has formed a new partner-
has unveiled a new brand identity and
ship with rapper and Love & Hip-Hop
product packaging that it will roll out
star Safaree Samuels to create an up-
over the course of 2018-2019.
coming signature dildo molded directly
Founded in 2007, B Swish designs
from Safaree’s now-famous anatomy.
chic, body-safe personal massagers
“We approached Safaree specifically
structured around a three-tiered product
to see if he would be interested in a
lineup: the fun and flirty Classic Line,
business partnership around this,” Doc
the sophisticated Deluxe Line and the
Johnson COO/CCO Chad Braverman
indulgent Premium Line. The new B Swish
said. “For over 40 years Doc Johnson
identity retains the three-tiered system,
has molded some of the biggest talent
but has a more contemporary feel.
in our industry, but this is the first
At the core of the new identity are
time a celebrity in the music space will
bold colors and gender-neutral visuals
be creating their own signature dildo,
that emphasize B Swish’s inclusive
molded from their own anatomy—so
ethos. The difference is in the details
fans will know they’re getting the
with noticeably more distinct visual
real deal. We think this collaboration
characteristics defining the B Swish
is going to be a lot of fun, and we’re
Classic, B Swish Deluxe and B Swish
excited to be partnering with Safaree to
Premium.
release his ‘piece’ to the masses.”
In addition to the new outward
Safaree, who is also known for being
appearance, the packaging also offers
Nicki Minaj’s longtime on-again-off-
more display versatility along with
again ex-boyfriend, gained the world’s
an improved and seamless unboxing
attention in February 2018, when
experience. Simply slide off the sleeve
his leaked nude pictures “broke the
to give customers a peek at the product
internet,” turning Safaree’s sizeable
inside or use the built-in ribbon hang-
manhood into a trending topic.
tag for effortless peg display. Every box
TMZ and other news sites are already
includes a new product information
starting to spread the news of this new
guide and a storage pouch.
partnership, which was initiated by Doc
“This redesign has been a labor of
Johnson’s team after Safaree’s nude
love,” explains Kyle, B Swish’s product
leaks started generating major buzz on
manager. “Our goal was to create a more
Twitter.
inviting and accepting persona that’s
Doc Johnson will begin production
free of stigma and stereotypes. We hope
on Safaree’s signature dildo within the
our new identity speaks to all walks
next few months—pre-orders will begin
of life, whether straight, lesbian, gay,
in December, and the product will
bisexual, transgender or anywhere in
officially start shipping in February, just
between.”
in time for Valentine’s Day.
For more, visit Wholesale.bswish.com
To sign up for notifications
or email info@bswish.com. The new
on the product’s release date, fans
identity and packaging will also be on
can enter their email addresses at
display at this year’s EroFame, taking
DocJohnson.com/safaree.
place October 3-5.
8 | INTIMATE | FALL 2018
Nalpac Introduces a New Mobile App
Nalpac has developed and launched the Nalpac Mobile
App version 1.3.0, now available at the Google Play store for
Android devices and coming soon to IOS.
“As a distributor, our goal is to create value for both
the customers and manufacturers who support us. We
identified a few of the many challenges retailers face and are
committed to building tools, primarily through technology,
to allow our customers to be able to operate more efficiently.
The Mobile App is the base tool of our efficiency platform
for providing customers the information needed to excel
in the most accessible means possible,” said Steve Craig,
Nalpac CEO.
With the launch of the Nalpac Mobile App, retailers now
have an easy-to-use handheld resource to place orders,
or access account information. The Nalpac Mobile App
empowers busy retailers to place orders directly from their
mobile device, including while on the retail floor. Retailers
are able to build a cart to place an order in a matter of
minutes or create one or more “shopping lists” to later view,
change and ultimately order. Retailers can search for items
by scanning any UPC, entering Nalpac or manufacturer
part numbers or simply searching by keyword. In addition
to simplified ordering, Nalpac Mobile provides account
information (including invoices, tracking information and
detailed order history) along with the latest news, new
product releases and current promotions.
“It is our hope that our Mobile App will revolutionize the
way retailers order product and access product information;
our first release contains just a few of the features and
benefits of what Nalpac plans to offer in the Mobile App,”
Craig said.
Nalpac customers can now place orders on the app or
contact their Nalpac sales rep with any questions. New
Nalpac customers can email sales@nalpac.com.